GLO - Generate Leads Online News

GLO named as top SEO Agency UK by Top Design Firms

Beth Craig — Mon, 26 Jul 2021 17:04:23 +0000

GLO ranks best SEO agency in Suffolk, UK

At GLO – Generate Leads Online, we love the excitement of new beginnings. That’s why we’re elated to be a part of the inaugural launch of Top Design Firms!

From the B2B experts behind Clutch, Top Design Firms is a new research resource in the B2B space that will play an important role in the further development of the industry. Top Design Firms compiles and organizes companies offering marketing, design, and development services. They aim to help companies find the right web design, SEO, Google Ads, social media marketing and marketing agencies for their projects.

That said, we’re proud that Top Design Firms’ 2021 research named us a Top SEO Agency in the UK! We’re thrilled to be named one of the leading digital marketing agencies in Suffolk and the UK and are grateful to Top Design Firms for highlighting our team’s consistent SEO success on their platform.

Top Design Firms carefully evaluates companies using various factors, such as market presence, previous customers, and verified client feedback. Our stellar showing on Clutch is one of the many reasons we ended up ranking so highly in their list. We currently have 13 reviews and an average rating of 4.9-stars on their platform – but the feedback doesn’t end there. We also boast a solid 5-star rating and 47 reviews and counting on Google!

What Do Our SEO Clients Say?

My experience with GLO has been positive. Their team is very responsive. If I need to speak to them, they’re very quick. – Director, Grant Cullen Coaching

GLO’s SEO services got me up to number two on Google in my local area for organic search results. I’m definitely happy. They did a good job finding the right keywords for my niche and getting me up to the top of Google within a really short period of time. – Director, Nourished Content Marketing

Our website looks great. For the design, we discussed different layouts and I’m very happy with the final result. It works well. – CEO, RPM Fuels & Tanks

It’s an honour to receive such significant recognition from a recognised B2B platform such as Top Design Firms, and are over the moon to add another national award to our portfolio of accolades and work.

Why not take a look at the SEO projects that helped us earn a top spot in Top Design Firms’ list? Take a look at our portfolio section.

Want to Start Generating Leads Online with the best SEO agency in Suffolk?

GLO is the best SEO agency for those looking to propel their business’ online presence to the next level. We’ll help improve every aspect of your online presence by creating a bespoke, data-driven digital marketing strategy, built to meet each of your business’ individual requirements. From SEO to web design, our digital marketing services are designed to produce results beyond your most ambitious expectations. Get in touch with us today through our contact form, or give us a call to start your digital marketing journey.

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How GLO’s degree apprentices apply academic training to day-to-day work

John Parnell — Thu, 24 Jun 2021 14:48:01 +0000

In September 2020, we took on our first apprentice through the digital marketing degree apprenticeship programme. Since then, knowledge has been rich, work has been high-class, and goals have been smashed. GLO’s degree apprentices have really made this their own!

Beth Craig, Level 6 Digital Marketer Degree Apprenticeship BSc (Hons), says,
“I truly feel that this is the best way to pick up even more complex skills and knowledge, especially in an actively evolving digital environment.”

The digital marketing degree apprenticeship programme is proven to be both beneficial for our staff, as well as, our business. Let’s find out why.

Meet GLO’s talented degree apprentices

Callum Marshall – Level 6 Digital Marketer Degree Apprenticeship BSc (Hons), Anglia Ruskin University

Callum has been part of the GLO team since November 2020 and started his degree apprenticeship in January this year. With day-to-day duties revolving around SEO and PPC ad campaigns, some days he may be auditing and improving on-page/off-page SEO for our clients’ websites; and on others, he may be setting up, managing and improving PPC campaigns on Google Ads. Alongside these, Callum also contributes to the keyword research for new websites and assists the content team with their keyword research. As well as, delivering expertly timed one-liners where necessary.

Digital marketing is such a dynamic, changeable field with a broad scope of disciplines under the umbrella; you can’t be complacent at any stage. If you want to engage your brain while helping businesses succeed, this is the field for you!

How have you used your course for work?

“There’s been a lot of excellent ways that my course has been immediately beneficial to my role. We have learned about different management styles and leadership techniques, which has been brilliant for enhancing effective interaction within our team and has also given an academic basis for why some of the things are done the way they are at GLO. It’s kind of like the theory behind the scenes of behind the scenes!

There’s also been a lot of emphasis at uni on the fundamentals of marketing, digital marketing and organisational structure. This has been invaluable in forming both context and a ‘bigger picture’ of the whole marketing field, and again, understanding on a fundamental level the why of things, not just the how.

Finally, as a result of doing a degree in digital marketing alongside my role, I’ve benefited from ‘sneak-peaks’ of digital marketing tools and techniques, which has made both, learning how to, and implementing new techniques or aspects of my role significantly easier, because I have learned some of the academic theory beforehand.

It’s brilliant to see immediate results from an academic qualification in your day-to-day role. Sometimes, learning about academic practises and theories in an institution like a school, college or university can seem almost irrelevant (how many times have we all asked ourselves “when am I going to need to know that?”), but that certainly doesn’t seem to be the case with the digital marketing degree apprenticeship!”

How has work helped your course?

“Just as I have been able to benefit from the digital marketing degree in my day-to-day role, by studying in parallel to being an SEO consultant, the reverse is also true. There are many ways that my work has assisted with learning from Anglia Ruskin University.

Every day at GLO sees me working within the fields of SEO, PPC advertising and writing content. By learning about these in a professional context, and getting to practise them every day, it provides me with excellent foreknowledge about topics within these fields when they come up in university tutorials and assignments. This is beneficial because it means that at least the basis is already there when it comes to learning, which means I can assimilate the knowledge further in class.

In addition to this, an ability to multitask, prioritise and manage my workload is vital as an SEO consultant. This naturally lends itself really well to completing a part-time, distance-learning degree alongside my full-time role, and all the joys and tasks of life that happen in between!

Furthermore, with my experience in working as part of a digital marketing agency increasing every day, it means that when I learn new techniques or information on my course, I can immediately relate it to a real-world context. Personally, I feel that this helps me assimilate information faster, retain academic information for longer, and plan for future scenarios where I might use this information.

Finally, like all of my contemporaries on the digital marketing degree apprenticeship with Anglia Ruskin University, working alongside study has made for the raising of interesting talking points and perspectives on topics that come up in workshops and tutorials. You can get validation for what it is you do, see how other people in other organisations do things and make a note of the stuff you like for future reference. It’s been great to meet many like-minded people, and equally great to hear what they have to say.”

Learn more about Callum’s Apprenticeship Programme.

Beth Craig – Level 6 Digital Marketer Degree Apprenticeship BSc (Hons), Anglia Ruskin University

Beth joined the GLO team as a degree apprentice in September 2020. Since she started, Beth’s specialist role has been SEO copywriting. Whilst actively building her education on all areas of digital marketing on quieter days, most of Beth’s time is spent preparing long-form content for our clients; researching, writing up websites from scratch, putting together articles, or in meetings.

The role gives me the perfect opportunity to combine my passion for completing work within a real environment, applying theory, and producing positive, tangible results.

At the end of the last semester, Beth was nominated to complete an extracurricular IDM certificate in digital marketing; and she smashed it!

How have you used your course for work?

“Callum has summed this up excellently! It’s early days for both of us, but to give a bit of context, our last few modules have consisted of topics relating to work-based learning (which were particularly helpful when entering the role), organisational management, the fundamentals of marketing, and, most recently, campaign planning. Each of these topics has given me further insight with regard to both my role and the organisation as a whole. There’s been a significant opportunity within our assignments to analyse GLO itself, alongside our own performance as individuals. This has really assisted in my ability to set and achieve realistic targets across all aspects of work and personal development and has opened doors for discussion with our managing director John as to how we can best operate.

In more recent modules, we’ve begun to get into marketing itself a little more, and I’ve immensely enjoyed being able to attach solid theory to my work. Being able to compare and contrast what I’ve learned as part of modules, and in my outside reading, to real-world applications and results has given me a significant confidence boost with regard to decision making.

In addition, many of our lecturers have taken the time to discuss the differences between the digital marketing theory taught, and traditional marketing; and, along the same lines, have encouraged us to investigate integrated marketing campaigns. This, combined with the niche strategies explored in our online workshops, has given me a broader field of view and thought as to the techniques used within, and applications for our existing services.

Being able to apply rather large concepts, and otherwise solely theoretical coursework, to a real working environment, in which my choices have a significant impact, has been the key to consolidating my learning.”

How has work helped your course?

“I feel that taking on such a large and independent role at GLO has given me a significant head-start on my work at university; particularly with a number of modules in later years set to focus on my specialisms. I’ve approached many lectures, discussions, and assignments with an existing familiarity with topics. This has given me confidence in completing both graded and ungraded work, alongside time to complete further independent reading on theory not necessarily covered in, but highly relevant to the degree, and greatly building upon my knowledge.

In addition, GLO’s commitment to supporting degree apprentices further learning has been really extraordinary. Using their ‘treasure chest’ scheme, they have funded or helped me complete over seven external certified courses in digital marketing and related specialisms in the last year alone. The knowledge gained as a result of these courses has been highly beneficial in both my everyday work and the completion of large scale projects, alongside my coursework.

GLO’s highly productive and professional environment provides me with an excellent space in which to apply and consolidate my knowledge, and I accredit many of my academic achievements to the amount of responsibility and associated practice I’ve been given within my role.”

Learn more about what other ARU apprentices say.

Why did GLO decide to offer Digital Marketing Apprenticeships?

Finding staff with the right set of skills, and a willingness to continue learning in order to keep up with the evolution of the industry is difficult.

New technologies and ideas are entering the digital marketing industry practically every day and many students completing a purely study-based bachelor’s degree may find that by the end of it, what they learnt is no longer as applicable as it was at the start of their course; or that it’s difficult for them to connect the theories with real-life examples. Equally, those that have practical experience in the field may lack the theoretical knowledge to understand the bigger picture.

The strong academic training that the apprentices receive in their respective higher education institutions can be applied all throughout their degree in the work that they do here at GLO. This helps them to assimilate their knowledge and gives them a chance to engage in experiential learning.

We believe that offering opportunities for aspiring digital marketers to enter this exciting, yet competitive industry is a way for the company to contribute to the future prosperity of the young generation and economy at large. That is why we are now recruiting to fill another digital marketing degree apprenticeship position.

How does the Apprenticeship Programme work?

The Apprenticeship Programmes, which is the scheme all of GLO’s degree apprentices have gone through, are funded from the contributions made by the government and us, the employer. They offer people of any age the opportunity to learn and train for a specific job by combining work and study. At the end of it, they will have completed a top-level course and receive recognised qualifications, some equivalent to bachelor and masters degrees! Being able to gain practical experience, while at the same time earning money is the most optimal setup for those looking to start a new career, or shift to another industry.

The programme requires apprentices to study for at least 20% of their working hours, meaning the majority of their time is spent applying what they learn to real-life situations. In this way, whether the apprentice chooses to stay with the employer they were with for the duration of the apprenticeship or not, they are prepared for the current job market where more and more employers favour hands-on experience.

There are hundreds of apprenticeships available to choose from, covering multiple disciplines and offering different levels of qualifications. It can take between one and 6 years to complete an apprenticeship depending on which one you choose, what level it is and your previous experience. Currently, our two degree apprentices are both on the same program, but there is a programme to suit everyone’s needs!

GLO’s degree apprentices benefit from blended learning, which is being delivered online by highly experienced tutors, many of whom worked in the marketing industry itself prior to moving into academia. This is advantageous to the apprentices as they’re learning from those who are able to bring in theoretical knowledge and frameworks, as well as real-life examples.

The future of the Apprenticeship Programmes

When the coronavirus pandemic hit the UK in March 2020 those who were at the time ready to enter employment found themselves in a difficult position. The job market suddenly shrunk, and the government was faced with the issue of managing an imbalance in the supply and demand of people looking for work and jobs available to them. Hundreds of graduates and school leavers were raring to begin paid work but there were not enough jobs to accommodate them all.

The turbulence that the pandemic brought made the apprenticeship programme particularly vulnerable. A survey carried out back in 2020, in the midst of the pandemic, revealed that out of the firms who were running an apprenticeship programme at the time, on average, only 40% of those programmes were able to carry on as normal, with the rest facing learning disruptions. This raised fears that after the crisis, there would be fewer apprenticeships on offer and fewer businesses willing to provide them.

To simultaneously support businesses in the creation of new workplaces, and job seekers in successfully securing a paid position, as part of its March 2021 budget, the government announced that it is upping the support by injecting a further £126 million to enable 40,000 traineeships and doubling the employer incentives. This comes after £1.6 billion stimuli dedicated to boosting work search, skills and apprenticeships, which was revealed back in July 2020.

With this additional government funding, the future of Apprenticeship Programmes feels a lot more secure and enables more individuals to train in the field they’d like to work in. It equally incentivizes more businesses to employ eager apprentices who bring a fresh outlook and new ideas. We believe that GLO’s degree apprentices are a true testament to the effectiveness of this scheme!

How to apply for GLO’s Apprenticeship Programmes?

We advertise our apprenticeship positions on Indeed and LinkedIn. The application process varies depending on the level and type of apprenticeship programme it is. Our 4-year Digital Marketing Degree apprenticeships required candidates to record verbal answers prior to having an interview. Other courses required applicants to only submit a CV and a cover letter in order to potentially be shortlisted for an interview. Depending on the role, in the past, we have also given shortlisted applicants a test project to complete before a specified deadline.

The application process is always clearly laid out in the job advertisement and will be reiterated to you in any further communication.

Some of the things we’d like the future GLO’s degree apprentices to demonstrate include:

Willingness to learn continuously
Ability to work autonomously and in collaboration with other team members
Confidence to ask questions and ask for help when needed
Determination to put your 100% in and produce work of the highest standard possible
Eagerness to contribute and take ownership of your tasks

For more information about the different Apprenticeship Programmes available, visit the Further Education and Skills page on the government website. And if you believe your future is in digital marketing, learn about the current digital marketing apprenticeships on the GLO website.

We’ve been so impressed with the value GLO’s degree apprentices have brought to the company, and would highly recommend business owners to consider employing young talent through this initiative. Not only to add a valuable asset to their team but also to enable those individuals to launch their career with the best of both worlds; practical and academic training.

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Best Digital Marketing Agency UK by Clutch

Beth Craig — Mon, 25 Jan 2021 13:27:19 +0000

Proud of our agency’s award-winning status

Scouting out the best digital marketing agency can help your business keep up with the demands of the ever-evolving online environment. Developing and maintaining an effective digital marketing strategy has never been more important to the growth of businesses across nearly every sector. Offering a powerful, highly adaptable tool for promotion, brand-building, and valuable communication, digital marketing and its associated techniques can provide organisations of any scope and scale with the online presence needed to take their success to the next level.

With this being said – finding a performance-driven digital marketing agency with the necessary skill and knowledge to create genuinely effective strategies can be difficult. That’s where accreditation and awards come into play – working to highlight the achievements and quality of top-performing agencies and freelancers across the globe.

The GLO team are hugely proud of our agency’s award-winning status, having been previously awarded for the quality of our B2B marketing work in 2020. Now, in 2021, we’re ecstatic to announce that for the second year in a row, we’ve been named as one of Clutch’s top UK digital marketing agencies.

What is Clutch?

Clutch is the leading global ratings and reviews platform for digital marketing companies, SEO agencies, and a number of online service providers. Offering clients a unique level of insight into performance and satisfaction levels, Clutch’s innovative system brings high-performing agencies into the spotlight. Our Clutch profile’s five-star rating across the board speaks for itself – but our status as one of their top agencies truly establishes GLO as being among the best of the best.

It’s an honour to receive national recognition from such a widely recognised institution on a continued basis – from our first year of operations, until now. Why not take a look at the work that helped earn us this award? Take a look at our portfolio section.

Want to work with our award-winning team?

GLO is the perfect agency for those looking to propel their business’ online presence to the next level. We’ll help improve every aspect of your online presence by creating a bespoke, data-driven digital marketing strategy, built to meet each of your business’ individual requirements. From SEO to web design, our digital marketing services are designed to produce results beyond your most ambitious expectations. Get in touch with us today through our contact form, or give us a call to start your digital marketing journey.

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Best Digital Marketing Agency UK 2020 by Clutch

John Parnell — Wed, 13 Jan 2021 12:18:05 +0000

With the digital age growing more and more every year, it’s important to choose the digital marketing agency right for the job. GLO – Generate Leads Online specialises in providing ROI-focused campaigns to small to medium-sized enterprises and clients all around the world, with offices in Suffolk and London. We are very proud to be ranked highly in the UK as a top digital marketing company and are eager to push this forward into the coming years!

“I am thrilled to have been chosen as one of the Top B2B Companies in the UK and Western Europe. It’s been an amazing first year of business and being recognized by Clutch in multiple categories is so meaningful to my business.” “We feel lucky to have worked with so many great people and organisations that have helped our company earn a position as one of the best digital marketing agencies in the UK.”

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John Parnell, Managing Director of GLO – Generate Leads Online

Clutch Top Digital Marketing Agency

Clutch is a B2B ratings and reviews firm which evaluates agencies and consultants to create an expansive digital resource. Their online resources include thousands of company profiles, each featuring reviews from past clients about their experience partnering with the company. Take a look at some of the great things people have to say about our company.

Clutch’s affiliate site, The Manifest, also highlights leading agencies as part of its blog-style site. The Manifest also provides its users with industry-specific news and how-to guides.

GLO’s Clutch Reviews

“The GLO team was responsive, creative and positive with ideas they generated to solve the issues…” – Sue Anderton, Executive Director at The MAZE Group CiC

“…I take comfort in knowing that he’s always looking to be on top of new trends…” – Martin Bright, Director at Fees Free Mortgages

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How to Generate Leads Online with Social Media

John Parnell — Wed, 13 Jan 2021 12:18:05 +0000

Learning how to generate leads from social media can seem daunting, but honestly, the first step in social media lead mastery is knowing what tools are available, what they can offer you, and how to implement them.

Social networks help create awareness and connect you with potential customers. You need to start by identifying which platforms are right for your business. If your business is Gardening and Landscaping, platforms like Instagram and Pinterest are perfect for showcasing your work, for example. If you share content in the form of a link, you will then drive traffic to your website.

Let’s dive in and familiarise ourselves with the world of social media marketing!

Facebook

An obvious choice for most businesses, as one of the largest social media platforms in the world. Creating a Facebook business page will help you connect with your existing contacts, and reach new potential clients.

A Facebook Business page will give you:

Brand awareness: Due to the global reach of Facebook and the sheer volume of its audience you will gain exposure to a vast number of potential clients.
Drive Traffic to your website: If you link all of your posts to your website, you will increase online visitors.
Generate business leads: Collecting ‘Likes’ is a great way to start building a marketing list. You can create competitions, and promotions to collect email addresses to enhance your database.
Customer service and feedback: You can use the messaging function to deal directly with your customers. Reviews and comments can be a great way to gather customer feedback and measure areas for improvement.
Analysis: Use the data from your page’s ‘Facebook Insights’ to understand what content works best for your business, and what is the most popular according to your audience.

Instagram

Instagram is an image sharing platform. Giving your audience the option of being able to picture your products or services is a powerful tool. Many people use it for inspiration, so it’s a great sales tool and you can also use it for gathering insights.

Businesses can promote their products and services, create a following for their brand, and of course increase sales. Get started here.

The Face of your Business. Take ownership of your enterprise, by showing them that you aren’t a faceless organisation, and that you exist. Make your business relatable with live posts and stories.
Audience. On a daily basis, instagram has over 500 million users. That is a big, accessible audience, by anyone’s standards, that you can use to your advantage.
Presence. No matter what the size of your business, Instagram can offer you a presence. Make sure you are scheduling at least one post a day as part of your strategy.
Influencers. This is the term for online celebrities, who will promote a brand or a product. You can partner with a well-known celebrity, and they can advertise your company or product to their millions of followers, giving you greater outreach.
Engage. People like to have a voice. The more “likes” “comments” and “shares” you get, on any social media, the more visible you become. Use quality images, local hashtags and even partner with other brands to create more awareness.
Hashtags. Yes, Hashtags actually serve a purpose, if used correctly. They can help make your business stand out from your competitors. They will help potential new customers find you.
Make money. Instagram is constantly evolving. The latest program is called “shoppable posts”. This allows businesses to add tags to the products in their photos with links that include a product description, price and the option to “shop now,” which will lead the user direct to your website.
The Competition. Follow your competitors, see how they interact with their followers, and see what they are promoting currently.
Get Creative. Using Images allows you a great way to be creative. Inject personality into every post with the use of video’s, colour and interaction.

Twitter

With over 500 million Tweets being sent each day, it’s clear that Twitter is still a current and legitimate social media platform. Twitter operates on a discovery mindset. This allows businesses and brands to connect with a relevant and engaged audience.

Twitter can give you:

Stay Current. Twitter operates in the moment. Allowing you access to what’s going on in your industry, community, and around the world right now. See what is currently trending, by using the Twitter Search function, to make sure that you stay relevant, and therefore present.
Brand Awareness. Twitter allows you to communicate with your followers and attract new followers. Twitter Ads can be used to generate greater impact.
The customer feel-good factor. People tweet when they’re unhappy. People tweet when they’re ecstatic. But there is not a lot that falls in between. Twitter has good customer service features that allow you to respond quickly to people, which will strengthen those customer relations.
Connect & Influence. Twitter differs from other social media platforms; by allowing you to interact with any users, even if you are not connected to them. This allows you to network with influencers, and other key people to grow your following in your target market.

Originally designed as a platform for recruiters to headhunt desirable candidates. Now Linkedin is an important professional networking site, essential for growing your business.

Your Shop Window. Create a profile, this should highlight your professional story, your key attributes, and your skills. You can use this to demonstrate your competitive advantage, and by appearing credible, and authentic, it builds trust in you and your business.
Your Brand. Linkedin also allows you to set up a page for your business. You can use this to detail your culture, ethics and mission as a company, and drive traffic directly to your website.
Engage and Connect. Now it’s time to build yourself a network. Connect with people from your industry, people in your target market, and your direct competitors.

Your business WILL benefit from Linkedin, here’s why:

Vacancies. Advertise your vacant positions on your company page. Prospective candidates can learn more about your company at the same time.
Showcase. Showcase Pages enable you to share in‐depth information and engage with a target audience. You can create these pages for products, services or events.
Content. Much the same as other social media platforms, you can share posts from other relevant contacts, write blogs, and articles, and link them to your website.
News. Share your News – product launches, offers and events.
Visibility. Increase your business’s visibility on both LinkedIn and the search engines.
Engage. Use your Company Page to communicate and engage with your followers.
Network. Get your team members to set up a profile, and list your business as their place of employment. They will then show up on your company page as working for your brand. This will increase your range and your opportunities to network.

YouTube

A platform you may not have previously considered, but YouTube does offer a range of benefits for business, that can work alongside other platforms.

Visual Aid. YouTube allows you to show your products in action, so customers can see before they buy! This is a great tool for e-commerce sites.
Expertise. You can use YouTube to build yourself a reputation for being an expert in your field, by uploading video’s showing tutorials, or ‘How To’ tips.
Brand. Make your brand more visual by uploading video’s of events you may have held, or about where your product comes from. Create video’s interviewing your customers, then others in similar fields can see for themselves how satisfied your customers are.
Bandwidth. YouTube allows you to embed video content in your website, without increasing the bandwidth of your site.
Events. If you are organising events, and you want to generate interest, show your target audience how successful the last event was, and what they can expect from this event.
Troubleshooting. You can use YouTube to tackle issues that your customers may encounter. For example, you could upload a video about how to install one of your products, or how to maintain it.

Pintrest

Users of Pinterest are more likely to convert into leads, or direct sales faster, than on any other platform. Pinterest is 80% more viral and 3x more effective at generating leads than Twitter.

Inspiration. During the research of any project, idea or design, people refer to Pinterest for Inspiration.
Visualisation. Think of Pinterest as a giant shop window for your business.
Traffic. Good quality images mean that your audience will be more likely to follow your links, and this will drive traffic directly back to your website. Pinterest is more effective at this than any other platform because of the use of pins – every one of them contains a link that takes them back to the source of the image.
Sharing is caring. Pinterest engagement is high, users share things with groups and individuals regularly, which means that your pins are more likely to be seen, increasing your visibility.
Integration. Pinterest allows users to automatically pin to their news feeds, integrating with your website, Facebook and Twitter accounts.
What’s hot right now? Pinterest allows you to see what is trending right now, you can then use this information to tailor your offers and products accordingly.

Snapchat

Often overlooked, as associated with younger users, but, you cannot deny its relevance with 300 million monthly active users. 188 million of those are active each day!

So, if your target market is the younger audience, who may have an interest in your products or services, it can prove a worthy tool!

Create a VIP Club. Building brand loyalty is what gives you repeat business, and the easiest business to get is from a customer that is already happy with your product or service. This platform makes it possible to offer special offers exclusively to your followers, which keeps them connected to your brand.
For a short time only. Create a sense of urgency with a limited time offer. Snap chat appeals to audiences short attention span and can make an impact quickly because of the short viewing timeframe that the platform uses.
Links. You can add links directly to posts, making it quick and easy to share with potential customers. If you create trackable URL’s, you can track how many clicks your post generates.
Get down with the kids. Snap chat can help you break into the Millennial target market, with 30 million of its users being aged between 13 – 25!
Get Ahead. Relatively speaking, Snap Chat is unchartered territory for business, despite being released nearly 8 years ago. So get ahead of the competition by using this underutilised platform.
In your own time. Unlike advertising on Facebook, you do not have to post regularly to be visible. So, you can choose when to post, or if at all, without it impacting your contacts or potential client reach.

TikTok

One of the newer additions to the list, TikTok is a powerful video-based app that puts you, your products or services and your brand squarely in the limelight. TikTok puts the focus firmly on engagement. This allows businesses to build strong bridges with their audiences by connecting with them and relating to them in a personal way.

A presence and following on TikTok can benefit you with:

Reach. With over 800 million active monthly users and counting, your potential audience is huge.
TikTok Ads. TikTok offers an integrated suite of targeted advertising solutions that you can leverage to put your organisation, products and services in front of the people most likely to convert.
The Personal Touch. Tell the story of your business. Let the personality of your organisation shine through with engaging video content that lets your audience feel like they are a part of the story. Connect with your audience by participating in TikTok challenges, or even set up your own.
Increased Website Traffic. By including your website landing page in your TikTok bio, you have included a gateway to your business. By the time they have clicked this link, your audience will have had a chance to see what your business stands for, and importantly, what you have to offer. Informed audiences lead to higher sales!
Relevance. TikTok allows you to easily keep your finger on the pulse of both what makes your audience tick, and of what is currently trending around the world. These can provide insight as to how you can do things differently now and in the future.

Whatever your business, there is at least one social media platform to help generate leads online for everyone! Contact us if you need any further support.

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How to Generate Leads Online for Free

John Parnell — Mon, 23 Sep 2019 10:29:44 +0000

In order for any business to grow, and be successful, you need a solid stream of potential new business. But how do we get that? Leads. These are the lifeblood of any business. But where do they come from? You need a strategy! Every business has a target market, so your lead generation strategy has to reflect that. I’ve drawn up a list below, detailing the different methods you might consider implementing for your own unique strategy, and the beauty is, they will all help you generate leads online for free.

Generate Leads with Google My Business

It is completely free, and its purpose is to help you reach & engage with your local target market, using google search and maps, giving you greater visibility.

When people search via google, or on Maps for your business specifically, or businesses similar to yours, your business profile will appear.

With a free app on your phone, Google My Business is easy to create and manage your business profile.

Google My Business also has a huge impact on local SEO, as the business information will be accurate and consistent. Like all tools, this requires some time to be invested to really gain the benefits. But the key things are:

Insights. Google offers analytical data about how a business was found, where it was shown, and what information the end-user is seeing.
Google Post. it has the option to show “featured content” to users that already found the business. This includes:
Events like live music at a bar or restaurant
Product Updates like new merchandise
Special OffersGeneral Announcements like opening hours
Reviews. The public can leave reviews, positive or negative, and Google My Business allows you to manage and monitor these with an intuitive dashboard.
Visibility. Keeping things consistent throughout Google will improve all marketing efforts as many local listings use Google’s data to feed their listings.

Google is going to keep optimizing and finding ways to monetize Google My Business. By taking advantage of Google’s latest features early, you stand to gain more local business and outshine your competitors.

Improve Your Local SEO

To build a good online presence you need to make sure that you have accurate details added to all relevant business directories. This has a direct impact on your ranking, reputation, and consequently, revenue. Typically, the following will be required:

Company name
Phone number
Address
Website
Photos

Be Accurate & Consistent

To help search engines, such as Google or Bing to verify that your website exists, you must make sure that your listings and citations are accurate, this will help validate your business. Be consistent. Add exactly the same business information to every listing – including your own website! If you add different information to every listing, this will impact your local search rankings, and frankly, it’s unprofessional.

Where Should I Add My Business Listings?

Always choose sites that have a higher domain authority – meaning that they are more trusted by search engines. Places like Google my Business and Bing Places are where you should spend your time.

What Information Do I Need to List?

Start with the basics.

Name – who are you?
Address – Where can you be found?
Phone Number – How can we contact you?
Opening Hours – When are you operational?
Services – Give a good consistent description of what it is you do!
Images – Add your website logo for consistent branding. Use images to stand out.
Claim Your Listing – Some citation websites require you to claim and verify your business listing. This can usually be done via email, phone or post verification.

Where are the Best Citation Sources?

A bit of Google research will help you come up with a list, but the obvious choices to get you started are as follows:

Google My Business – www.google.com/business
Apple Maps – https://mapsconnect.apple.com
Bing Places – www.bingplaces.com
Thomson Local – www.thomsonlocal.com
Yell – https://www.yell.com/free-listing/
Yelp – https://biz.yelp.co.uk
192.com – www.192.com
118118 – www.118118.com
UK Small Business Directory – www.uksmallbusinessdirectory.co.uk

Ones you may be less familiar with, but are still relevant:

Cyclex – www.cylex-uk.co.uk
Scoot – www.scoot.co.uk
Foursquare – www.foursquare.com
Free Index – www.freeindex.co.uk
Hot Frog – www.hotfrog.co.uk
Locanto – www.locanto.co.uk
Brown Book – www.brownbook.net
Trade Pages – www.tradepages.co.uk
Netmums – www.netmums.com

Free Moz Tools. Try the best free tools for link building and analysis, keyword research, webpage performance, local listing audits, and more! https://moz.com/free-seo-tools

By increasing your presence along with a range of free to register sites and listings, you create more opportunities to generate leads online for free because a greater audience is likely to see you.

Try These FREE SEO Tools on your Website

Blogging

You can use blogging to help your business develop a strong web presence. This is becoming increasingly important to help businesses engage and communicate with their customers, and build brand awareness.

According to a recent inbound marketing report, nearly 80% of companies that use blogging as a part of their marketing strategy reported acquiring customers through their blogging efforts. Additionally, 82% of businesses admit that blogging is critical to their business.

The Benefits of blogging are:

Driving traffic to your website. Typically, you would post a summary paragraph and a link to your blog through your social media. This allows your target audience to see that you have written something relevant, without bombarding them with words. They are then encouraged to click the link, which takes them directly to your website.
Boost your SEO on the cheap. Blogging is straightforward and inexpensive, and the major search engines love the relevant content. Make sure you are inserting keywords that your prospective customers will use to search for your products and services.
Make a connection. Everyone can relate to a story. Blogging helps you connect with your audience on another level and builds trust and rapport, by creating credible and authentic content. This establishes your business as an expert or industry leader in that field, which will lead to more enquiries and higher conversion rates.
Get Personal. Blogging is the voice of your business, and this creates Brand Awareness in a more personal way.
Share the love. If the content is good, relevant and interesting, people will share it. This creates the potential of viral traffic, with so many different sharing platforms available – this is free marketing at its best!

Check out our latest digital marketing blog posts here

Social Media

Read our article on How to Generate Leads Online with Social Media

Online Referrals

This is the most valuable and important form of advertising you can get. Prospective customers love a recommendation, and existing customers love a bit of service and care.

You should be reaching out to your existing customers at least every three months to touch base with them, make sure they’re happy with the service, and see if there is anything else you can do for them. This, in the first instance, can easily generate you more business.

In the second instance, if they’re happy, tell them that you’d love to work with more businesses like theirs. Ask them if they will help you do that.

The simplest ways they can do that for you are:

It works well if you offer to do the same for them in return. If a client was particularly happy with something specific that you did for them, you could even ask them if you could use that as a case study for your website.

EMAIL MARKETING

With the introduction of websites such as MailChimp, email marketing is now open to everyone, and it is one of the best methods of direct marketing available. MailChimp is free for businesses with less than 2,000 contacts and is simple to use!

Email Marketing can help you:

Build relationships. This is a simple, cost-effective way to keep in touch with your customers and let them know that they are not forgotten. Send out newsletters, product launches, latest offers or links to your blog!

Brand Awareness. Develop your brand by creating awareness. Email marketing gives you a presence and a voice, direct to your subscribers.

Be known as an expert. Not only can you use email marketing to drive traffic to your website, but you can also use it to deliver unique content that your audience will enjoy reading. With credible and authentic content, you will build a reputation as being an expert in your field, and build a solid reputation for your business.

Time and Budget. These are constraints for all businesses. Email marketing campaigns are quick to put together and are cost-effective. You can connect with a large number of inboxes, all at the push of a button!

E-Mail Signature

We all have these, so why not use it to your advantage!

This will give your offers, promotions and content advertising space. Every time someone within your business sends out an email, that is a direct engagement, with minimal effort – best of all, its free!

You could…

Put your business social media profiles on there, “Like Us on Facebook/Twitter/LinkedIn”
Always put a call to action on any advertising – “Call us now for a free quotation”
Put your special offers, “For today only, 10% off when you quote EMAILOFFER”

Whatever you decide to add, make sure you notify everyone within the business, so your entire team can add it to their signature.

Whatever your business, there is a cost-effective lead generation strategy for everyone! Contact us if you need any further support.

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