{"id":2291,"date":"2021-01-22T19:48:03","date_gmt":"2021-01-22T19:48:03","guid":{"rendered":"https:\/\/generateleads.online\/?p=2291"},"modified":"2021-01-30T16:05:32","modified_gmt":"2021-01-30T16:05:32","slug":"how-to-generate-leads-through-seo","status":"publish","type":"post","link":"https:\/\/generateleads.online\/how-to-generate-leads-through-seo\/","title":{"rendered":"How to Generate Leads through SEO"},"content":{"rendered":"

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Can you generate leads through SEO?<\/h4>\n

That\u2019s a question that many business owners think about when weighing up whether search engine optimisation is worth their investment, or whether they should choose a different digital marketing approach.<\/p>\n

Whichever method you opt-in for, you will most likely aim to get a consistent stream of qualified leads, at the lowest cost possible. Search Engine Optimisation (SEO) is often hailed for its super-power to generate business leads with a series of on-going and seemingly intricate techniques. And having seen our SEO experts at Generate Leads Online take many businesses up to the top of page #1 on Google results pages, by following a carefully put together SEO strategy, we can definitely attest to this!<\/p>\n

Compared to some of the other online lead generation methods, it is a slow-burning process but the results are worth the wait. So, if you\u2019re thinking of investing in SEO marketing services to generate leads for your business, it\u2019s important you understand what goes into the process of making your website rank well on Google. In this guide, we are going to go through the steps involved in implementing a full SEO strategy and explain how to use SEO to generate leads online.[\/vc_column_text][vc_column_text]<\/p>\n

What is Search Engine Optimisation (SEO)?<\/h4>\n

SEO can be described as a process of improving your website and online presence to improve its rankings in search engines, such as Google, and drive more traffic to your website. By editing and adjusting different aspects of your website, and using the right keywords, SEO ensures your website shows up in search engines and matches the \u2018user intent\u2019 of your dream leads.[\/vc_column_text][vc_column_text]<\/p>\n

How SEO helps your business generate leads?<\/h4>\n

The higher your website ranks in search engines, the more clicks it\u2019s going to get from users. The more visitors on your website, the higher the chance of some of them becoming interested in your products or services. Eventually, that interest turns into desire and the website visitor becomes a lead, or maybe even a conversion.<\/p>\n

Without an SEO strategy in place, it\u2019s very unlikely that your target audience will ever find your website amongst the competitors who are investing in search engine optimisation. Out of the 40k searches that Google receives per second, only a third of those people bother clicking through to the second results page! You really have a small chance of being found via organic search if your website appears somewhere on page 2, or beyond.<\/p>\n

For those businesses focusing on a local clientele, SEO lead generation works particularly well thanks to the Google 2014 Pigeon update<\/span><\/a>, which gave those businesses the power to compete in search engines on a local level. Reports show that 72% of consumers who perform a local search visit a store within 5 miles of their current location. Therefore, if you run a business that serves the local area, SEO can be a powerful tool for you. An important aspect of your local search engine optimisation is building out your Google My Business profile. Read our 10 Local SEO Tips<\/span><\/a> to learn how to do it successfully.<\/p>\n

Every few years, Google releases another updated version of their search engine algorithm allowing businesses to leverage SEO techniques for marketing purposes. The 2013 Hummingbird update<\/span><\/a> focused on the semantics of the terms users enter into the search engine. What this means is that Google now understands the real meaning behind the words users type in, and what exactly it is that they\u2019re after, which meant that SEO experts had to learn to consider \u201cuser intent\u201d in their processes. Since then there has been more emphasis on websites satisfying Google\u2019s search intent requirement in order to rank higher, which comes down to short and long-tail keywords used on your website. Learning about and leveraging the different types of keyword intent allows you to improve the ranking of individual pages on your website and as a result, generate qualified leads for those products or services.[\/vc_column_text][vc_column_text]The higher your website ranks in search engines, the more clicks it\u2019s going to get from users. The more visitors on your website, the higher the chance of some of them becoming interested in your products or services. Eventually, that interest turns into desire and the website visitor becomes a lead, or maybe even a conversion.<\/p>\n

Without an SEO strategy in place, it\u2019s very unlikely that your target audience will ever find your website amongst the competitors who are investing in search engine optimisation. Out of the 40k searches that Google receives per second, only a third of those people bother clicking through to the second results page! You really have a small chance of being found via organic search if your website appears somewhere on page 2, or beyond.<\/p>\n

For those businesses focusing on a local clientele, SEO lead generation works particularly well thanks to the Google 2014 Pigeon update<\/span><\/a>, which gave those businesses the power to compete in search engines on a local level. Reports show that 72% of consumers who perform a local search visit a store within 5 miles of their current location. Therefore, if you run a business that serves the local area, SEO can be a powerful tool for you. An important aspect of your local search engine optimisation is building out your Google My Business profile. Read our 10 Local SEO Tips<\/span><\/a> to learn how to do it successfully.<\/p>\n

Every few years, Google releases another updated version of their search engine algorithm allowing businesses to leverage SEO techniques for marketing purposes. The 2013 Hummingbird update<\/span><\/a> focused on the semantics of the terms users enter into the search engine. What this means is that Google now understands the real meaning behind the words users type in, and what exactly it is that they\u2019re after, which meant that SEO experts had to learn to consider \u201cuser intent\u201d in their processes. Since then there has been more emphasis on websites satisfying Google\u2019s search intent requirement in order to rank higher, which comes down to short and long-tail keywords used on your website. Learning about and leveraging the different types of keyword intent allows you to improve the ranking of individual pages on your website and as a result, generate qualified leads for those products or services.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_column_text css=”.vc_custom_1612020427394{margin-top: -8px !important;}”]What\u2019s more, contradictory to what many people assume, SEO can result in more conversions than Pay-Per-Click ads, which appear above organic search results. Statistics show 70%-80% of people ignore the sponsored results in favour of organic listings. Although, unlike paid advertising, SEO does not offer the ability to retarget the web users who once visited your website but didn\u2019t convert, ranking well in organic searches may soon win you more leads and conversions than those using PPC retargeting. With more concern over user\u2019s privacy, companies such as Apple and Google have announced big changes that involve blocking third-party cookies. This will make it harder for marketers to set systems in place that track and follow web users when they leave without converting.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″]

70%-80% of people ignore the sponsored results in favour of organic listings<\/span><\/blockquote><\/div>[\/vc_column][vc_column][vc_column_text css=”.vc_custom_1612020448535{margin-top: -8px !important;}”]More and more businesses recognise the huge potential of investing in SEO as a lead generation method. So if you don\u2019t want to fall behind, adding SEO to your digital marketing efforts is no brainer. Now, before we discuss how to generate leads with search engine optimisation, let\u2019s look at the different types of SEO practices.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1547452732428{margin-bottom: 0px !important;}”][vc_column][vc_column_text]<\/p>\n

Types of SEO Practices<\/h2>\n

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