{"id":3122,"date":"2022-03-30T13:09:54","date_gmt":"2022-03-30T13:09:54","guid":{"rendered":"https:\/\/generateleads.online\/?p=3122"},"modified":"2022-05-26T12:57:26","modified_gmt":"2022-05-26T12:57:26","slug":"seo-copywriting-checklist","status":"publish","type":"post","link":"https:\/\/generateleads.online\/seo-copywriting-checklist\/","title":{"rendered":"SEO Copywriting Checklist"},"content":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1547452732428{margin-bottom: 0px !important;}&#8221;][vc_column offset=&#8221;vc_col-md-6&#8243;]<div class=\"centered-box gem-image-centered-box\"><div class=\"gem-image gem-wrapbox gem-wrapbox-style-default gem-wrapbox-position-centered\"  style=\"\"><div class=\"gem-wrapbox-inner \" ><img class=\"gem-wrapbox-element img-responsive\" src=\"https:\/\/generateleads.online\/wp-content\/uploads\/2022\/03\/Beth-Presenting-1.jpg\" alt=\"Beth Craig Presenting Copywriting 101\"\/><\/div><\/div><\/div>[\/vc_column][vc_column offset=&#8221;vc_col-md-6&#8243;][vc_column_text]<\/p>\n<h2>Beth Craig Presents &#8216;SEO Copywriting 101&#8217;<\/h2>\n<p>We had the pleasure of attending The Bridge Marketing and County Wire\u2019s very first \u2018Wired for Success\u2019 event at Trinity Park &#8211; with our very own Head of Content, Beth Craig, delivering a workshop amongst a whole host of expert speakers including Martin Shave (Global Sales Director at Microsoft), Hana Dickinson (Director of <a href=\"https:\/\/thebridgemarketing.co.uk\/\">The Bridge Marketing<\/a>), and business coach Jann Richardson. The event was a roaring success &#8211; and we couldn\u2019t stand the thought of anyone unable to attend the event missing out on some of the brilliant content delivered throughout the day.<\/p>\n<p>That\u2019s why we\u2019ve put together this blog post &#8211; including our very own basic SEO copywriting checklist for business owners. Whether you couldn&#8217;t make it to our workshop, want to add to your notes, or are simply in need of a refresher, we&#8217;ve got you covered.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1547452732428{margin-bottom: 0px !important;}&#8221;][vc_column]<div class=\"clearboth\"><\/div><style>#thegem-divider-6371416cb82e9 {margin-top: 50px !important;}<\/style><div id=\"thegem-divider-6371416cb82e9\" class=\"gem-divider  \" style=\"\"><\/div>[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1653569768065{margin-bottom: 0px !important;}&#8221; el_id=&#8221;ondemand&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h3>Watch it on demand<\/h3>\n<p>We\u2019d hate for anyone to have missed out on Beth\u2019s immersive, hour-long workshop in optimised copywriting. Though things aren\u2019t quite the same through a screen, she\u2019s done her very best to recreate an interactive workshop atmosphere in this recreational recording \u2013 taking viewers through the seven simple steps needed to take a webpage from the bottom of the pile to the very top of SERPs. You may even get a chance to practice your own copywriting skills throughout \u2013 so get your pens and paper (or keyboards) out![\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div class=\"gem-youtube gem-wrapbox gem-wrapbox-style-no-style rounded-corners gem-wrapbox-position-below\" style=\"width: 100%;\"><div class=\"gem-wrapbox-inner gem-ratio-style\" style=\"padding-top: 56.25%\"><iframe class=\"gem-wrapbox-element img-responsive\" width=\"100%\" height=\"300\" allowfullscreen=\"allowfullscreen\" frameborder=\"0\" scrolling=\"no\" marginheight=\"0\" marginwidth=\"0\" src=\"\/\/www.youtube.com\/embed\/vC7jkS_z71Q?rel=0&amp;wmode=opaque\"><\/iframe><\/div><\/div>[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1653569845071{margin-bottom: 0px !important;}&#8221; el_id=&#8221;checklist&#8221;][vc_column]<div class=\"clearboth\"><\/div><style>#thegem-divider-6371416cb852b {margin-top: 50px !important;}<\/style><div id=\"thegem-divider-6371416cb852b\" class=\"gem-divider  \" style=\"\"><\/div>[vc_column_text]<\/p>\n<h2 style=\"text-align: center;\">SEO Copywriting Checklist<\/h2>\n<p>[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-6371416cb8548 {margin-top: 50px !important;}<\/style><div id=\"thegem-divider-6371416cb8548\" class=\"gem-divider  \" style=\"\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h3>1. Establishing Your Intended Audience and Brand Voice<\/h3>\n<p>[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-6371416cb855b {margin-top: 20px !important;}<\/style><div id=\"thegem-divider-6371416cb855b\" class=\"gem-divider  \" style=\"\"><\/div>[vc_column_text]<br \/>\nThe first step in taking a page from the bottom of the pile to first in search involves conducting the research necessary to ensure your final content stays on brand and appeals to the correct audience.<\/p>\n<p>Start your process by completing a generic user persona questionnaire. By filling in this form with the details of your most desired or most common customer, you\u2019ll get to glean some definite information on who you\u2019re targeting with content and why.<\/p>\n<p>To further this, dive into your brand guidelines and any documentation you have surrounding them &#8211; particularly where tone is concerned. Consider your brand and its values.<\/p>\n<p>Using the knowledge extracted from the above, you should be able to create a brilliant tone to match your ideal client and keep them engaged &#8211; getting all the right points across, whilst staying on-brand and in character.<br \/>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div class=\"gem-image gem-wrapbox gem-wrapbox-style-default gem-wrapbox-position-below\"  style=\"\"><div class=\"gem-wrapbox-inner \" ><img class=\"gem-wrapbox-element img-responsive\" src=\"https:\/\/generateleads.online\/wp-content\/uploads\/2022\/03\/1.Establishing-Your-Intended-Audience-and-Brand-Voice.jpg\" alt=\"Establishing Your Intended Audience and Brand Voice\"\/><\/div><\/div>[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1547452732428{margin-bottom: 0px !important;}&#8221;][vc_column]<div class=\"clearboth\"><\/div><style>#thegem-divider-6371416cb87a3 {margin-top: 50px !important;}<\/style><div id=\"thegem-divider-6371416cb87a3\" class=\"gem-divider  \" style=\"\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;]<div class=\"gem-image gem-wrapbox gem-wrapbox-style-default gem-wrapbox-position-below\"  style=\"\"><div class=\"gem-wrapbox-inner \" ><img class=\"gem-wrapbox-element img-responsive\" src=\"https:\/\/generateleads.online\/wp-content\/uploads\/2022\/03\/2.General-Research.jpg\" alt=\"General Research\"\/><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h3>2. General Research<\/h3>\n<p>[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-6371416cb89de {margin-top: 20px !important;}<\/style><div id=\"thegem-divider-6371416cb89de\" class=\"gem-divider  \" style=\"\"><\/div>[vc_column_text]To get to the top of the SERP, your page needs to be the expert source in the eyes of Google, so research thoroughly. Consolidate and expand your own knowledge on your business, product, or service by reading through your own website and document &#8211; but don\u2019t neglect competitor research.<\/p>\n<p>I recommend reading the web pages ranking at the top of the search results pages for similar search terms to what you\u2019d like to achieve.<\/p>\n<p>You should also search general terms related to your industry, product, or service &#8211; bolstering your knowledge in every relevant manner.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1547452732428{margin-bottom: 0px !important;}&#8221;][vc_column]<div class=\"clearboth\"><\/div><style>#thegem-divider-6371416cb89f8 {margin-top: 50px !important;}<\/style><div id=\"thegem-divider-6371416cb89f8\" class=\"gem-divider  \" style=\"\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h3>3. Open Keyword Research Tools<\/h3>\n<p>[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-6371416cb8a09 {margin-top: 20px !important;}<\/style><div id=\"thegem-divider-6371416cb8a09\" class=\"gem-divider  \" style=\"\"><\/div>[vc_column_text]I\u2019m going to introduce you to two key tools for keyword research that will make your life just that little bit easier- Google Search Console and Mangools.<\/p>\n<p><a href=\"https:\/\/search.google.com\/search-console\/about\">Google Search Console<\/a> or \u2018GSC\u2019 is an online tool that allows users to discover and export data relating to organic search queries tied to a website\/page. In simple terms, it helps people with existing websites discover keywords that they\u2019re already ranking for &#8211; making it a good place to start. When re-writing content for an existing site, GSC should be your primary source of information. It\u2019s completely free.<\/p>\n<p>Mangools KWFinder is a keyword research tool in which you can find hundreds of keywords with low SEO difficulty. It\u2019s one of the best ways to discover lists of new keywords related to those you\u2019re already aware of. This tool isn\u2019t free &#8211; but has a handy 10-day free trial &#8211; which provides more than enough time to get your keyword research done![\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div class=\"gem-image gem-wrapbox gem-wrapbox-style-default gem-wrapbox-position-below\"  style=\"\"><div class=\"gem-wrapbox-inner \" ><img class=\"gem-wrapbox-element img-responsive\" src=\"https:\/\/generateleads.online\/wp-content\/uploads\/2022\/03\/3.Open-Keyword-Research-Tools.jpg\" alt=\"Open Keyword Research Tools\"\/><\/div><\/div>[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1547452732428{margin-bottom: 0px !important;}&#8221;][vc_column]<div class=\"clearboth\"><\/div><style>#thegem-divider-6371416cb8bf7 {margin-top: 50px !important;}<\/style><div id=\"thegem-divider-6371416cb8bf7\" class=\"gem-divider  \" style=\"\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;]<div class=\"gem-image gem-wrapbox gem-wrapbox-style-default gem-wrapbox-position-below\"  style=\"\"><div class=\"gem-wrapbox-inner \" ><img class=\"gem-wrapbox-element img-responsive\" src=\"https:\/\/generateleads.online\/wp-content\/uploads\/2022\/03\/4.Find-and-note-keywords-youre-already-ranking-for-with-GSC.jpg\" alt=\"Find and note keywords you're already ranking for with GSC\"\/><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h3>4. Find and Note Keywords you\u2019re Already Ranking for with GSC<\/h3>\n<p>[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-6371416cb8e5d {margin-top: 20px !important;}<\/style><div id=\"thegem-divider-6371416cb8e5d\" class=\"gem-divider  \" style=\"\"><\/div>[vc_column_text]Begin your keyword research process by opening your GSC tab. Search for your website by clicking the three bars in the top left corner of the homepage, followed by search properties. Locate and click on it.<\/p>\n<p>Once you\u2019ve gained access to your site\u2019s overview, click the performance button in the left-hand column. This is where you\u2019ll be able to view all the data you\u2019ll need. As you\u2019ll be completing keyword research and site content on a page-by-page basis, you\u2019ll want to narrow your results down to your chosen page. Do this by clicking \u2018new\u2019 and \u2018page\u2019 then paste the website page URL within the pop-up field. Ensure the date is set to \u2018past 16 months\u2019 to view the most data available.<\/p>\n<p>This process will narrow down the data to show everything collected specifically for that page. Scroll down to \u2018queries\u2019 and sort by highest clicks first (if not clicks then search by highest impressions first) &#8211; this will reveal the strongest potential keywords.<\/p>\n<p>Note down the most relevant keywords with the highest number of clicks in a notepad or online document. You\u2019ll use them as the foundation of your research.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1547452732428{margin-bottom: 0px !important;}&#8221;][vc_column]<div class=\"clearboth\"><\/div><style>#thegem-divider-6371416cb8e74 {margin-top: 50px !important;}<\/style><div id=\"thegem-divider-6371416cb8e74\" class=\"gem-divider  \" style=\"\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h3>5. Discover New Keywords with Mangools<\/h3>\n<p>[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-6371416cb8e84 {margin-top: 20px !important;}<\/style><div id=\"thegem-divider-6371416cb8e84\" class=\"gem-divider  \" style=\"\"><\/div>[vc_column_text]You\u2019re now going to take the initial keywords you\u2019ve found through GSC and discover new, related, and potentially higher-performing keywords using Mangools or any other keyword research tool.<\/p>\n<p>Open up the <a href=\"https:\/\/mangools.com\/\">Mangools<\/a> KW Finder website and ensure you\u2019re on the \u2018search by keyword\u2019 tab of the search tool. Here, you\u2019ll be able to insert the keywords you shortlisted in the GSC step, or, if you don\u2019t have any, choose a keyword related to your page that you think would suit it best, for example, if your page is about coffee machines, so you can start with the keyword: coffee machine.<\/p>\n<p>Simply type your keyword into the search form, select the location, and click on the green button \u201cFind keywords\u201d. If you\u2019re a local business or targeting a specific geo region, make sure to specify the location and language. Different locations lead to different results.<\/p>\n<p>Your search will bring up a list of related keywords ranked by relevancy &#8211; some of which could trump those on your existing list. Add them to the notes document you started with your GSC results, writing down impression numbers in order to give you a reminder of how each keyword performs.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div class=\"gem-image gem-wrapbox gem-wrapbox-style-default gem-wrapbox-position-below\"  style=\"\"><div class=\"gem-wrapbox-inner \" ><img class=\"gem-wrapbox-element img-responsive\" src=\"https:\/\/generateleads.online\/wp-content\/uploads\/2022\/03\/5.Discover-New-Keywords-with-Mangools.jpg\" alt=\"Discover New Keywords with Mangools\"\/><\/div><\/div>[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1547452732428{margin-bottom: 0px !important;}&#8221;][vc_column]<div class=\"clearboth\"><\/div><style>#thegem-divider-6371416cb905f {margin-top: 50px !important;}<\/style><div id=\"thegem-divider-6371416cb905f\" class=\"gem-divider  \" style=\"\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;]<div class=\"gem-image gem-wrapbox gem-wrapbox-style-default gem-wrapbox-position-below\"  style=\"\"><div class=\"gem-wrapbox-inner \" ><img class=\"gem-wrapbox-element img-responsive\" src=\"https:\/\/generateleads.online\/wp-content\/uploads\/2022\/03\/6-Choose-Primary-Keyword.jpg\" alt=\"Choose Primary Keyword\"\/><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h3>6. Choose Primary Keyword<\/h3>\n<p>[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-6371416cb925e {margin-top: 20px !important;}<\/style><div id=\"thegem-divider-6371416cb925e\" class=\"gem-divider  \" style=\"\"><\/div>[vc_column_text]You\u2019ll now want to select a primary keyword from your shortlist of Mangools\/KW research tool and GSC options &#8211; one which best describes your business, product, or service whilst being relevant, and ideally, having a high number of clicks\/impressions. Some in your list should jump out to you immediately.<\/p>\n<p>Keep in mind that although the short, impactful keywords here may be appealing with their high impression numbers &#8211; that you may be able to combine keywords\/terms to create a long-tail keyword.<\/p>\n<p>A long-tail keyword is a phrase typically made from three to five words. Since these keywords are more specific than generic terms, they allow you to target niche demographics. These keywords are also less competitive than generic keywords because they are designed to better reflect how people make queries. With long-tail keywords, you are able to attract more high-quality traffic to your website which is more likely to lead to conversions. Creating a long tail keyword may be as simple as transforming \u2018Wedding Flowers\u2019 to \u2018Wedding Flowers Suffolk\u2019, or taking \u2018Healthcare Recruitment\u2019 to \u2018Participant Recruitment for Healthcare Research\u2019. In creating the right long-tail keyword, you\u2019re much more likely to put your website in front of all the right people.<\/p>\n<p>Note down your primary keyword, and perhaps two two three secondary keywords to be sprinkled throughout your content.<br \/>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1547452732428{margin-bottom: 0px !important;}&#8221;][vc_column]<div class=\"clearboth\"><\/div><style>#thegem-divider-6371416cb9273 {margin-top: 50px !important;}<\/style><div id=\"thegem-divider-6371416cb9273\" class=\"gem-divider  \" style=\"\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h3>7. Heading Hierarchy Research<\/h3>\n<p>[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-6371416cb929b {margin-top: 20px !important;}<\/style><div id=\"thegem-divider-6371416cb929b\" class=\"gem-divider  \" style=\"\"><\/div>[vc_column_text]Headings help users and search engines to read and understand text. They act as signposts for the readers and make it easier for them to figure out what a post or page is about. Headings also define which parts of your content are important, and show how they\u2019re interconnected.<\/p>\n<p>You\u2019re limited to using one H1 heading on each page. This heading should be the name\/title of the page or post and include the focus keyword\/phrase. After writing your H1 header\/title, you can go on to use H2 and H3 subheadings to introduce different sections.<\/p>\n<p>Think of H2 subheadings like the chapters of a book. Within these chapters, you may want to list more specific subsets of information using lesser headers (H3 tags, then H4 tags, etc.) descending in chronological order. It\u2019s rare for most content to get \u2018deep\u2019 enough to need to use H4 tags and beyond unless you\u2019re writing really long, or really technical content.<\/p>\n<p>Before writing your heading hierarchy, you\u2019re going to do some competitor research in order to get to grips with what you\u2019re up against and inspire your own heading order. Input the primary keyword you chose in the last step into Mangools SERP checker (with the correct location field selected).<\/p>\n<p>By searching, you\u2019ll discover a list of the top sites ranking for your chosen term &#8211; aka your best competitors. We\u2019re going to uncover their strategies &#8211; but first, you\u2019ll need to download the Mangools plugin. After you\u2019ve got that sorted, you\u2019re going to select the 3-5 top ranking, relevant URLs and make sure that they align with the end user\u2019s search intent by opening them and skim reading (irrelevant results including eBay, Amazon etc should typically be ignored).<\/p>\n<p>With one of the competitor URLs open and a notepad or google document ready, open the Mangools Chrome extension tool &#8211; click \u2018on-page SEO\u2019 &#8211; \u2018Headings\u2019. Copy\/paste the site\u2019s headings into your document or write them down. Repeat this process 3-5 times for various competitor websites.<\/p>\n<p>You may also take note of any particularly valuable, informative, or well-written copy found under each of these headings &#8211; all of which can be copied into your template doc and used as content inspiration during the body content writing phase if relevant.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div class=\"gem-image gem-wrapbox gem-wrapbox-style-default gem-wrapbox-position-below\"  style=\"\"><div class=\"gem-wrapbox-inner \" ><img class=\"gem-wrapbox-element img-responsive\" src=\"https:\/\/generateleads.online\/wp-content\/uploads\/2022\/03\/7.Heading-Hierarchy-Research.jpg\" alt=\"Heading Hierarchy Research\"\/><\/div><\/div>[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1547452732428{margin-bottom: 0px !important;}&#8221;][vc_column]<div class=\"clearboth\"><\/div><style>#thegem-divider-6371416cb948a {margin-top: 50px !important;}<\/style><div id=\"thegem-divider-6371416cb948a\" class=\"gem-divider  \" style=\"\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;]<div class=\"gem-image gem-wrapbox gem-wrapbox-style-default gem-wrapbox-position-below\"  style=\"\"><div class=\"gem-wrapbox-inner \" ><img class=\"gem-wrapbox-element img-responsive\" src=\"https:\/\/generateleads.online\/wp-content\/uploads\/2022\/03\/8-Writing-a-Heading-Hierarchy.jpg\" alt=\"Writing a Heading Hierarchy\"\/><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h3>8. Writing a Heading Hierarchy<\/h3>\n<p>[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-6371416cb9681 {margin-top: 20px !important;}<\/style><div id=\"thegem-divider-6371416cb9681\" class=\"gem-divider  \" style=\"\"><\/div>[vc_column_text]Look through your list of competitor sites and heading hierarchies. Do you notice similarities between headings? What headings are repeated? What ones provide value?<\/p>\n<p>Use the above information to pick and choose the best individual headings for your new page.<\/p>\n<p>And if you\u2019re in doubt, don\u2019t worry. A generic formula along these lines customised to match your business and keyword should work:<br \/>\nH1 &#8211; Service\/Product (including the focus keyphrase)<br \/>\nH2 &#8211; Include more detail of the H1 heading (specialists\/locations)<br \/>\nH2 &#8211; What is the service\/\/product?<br \/>\nH2 &#8211; Benefits of the service\/product<br \/>\nH2 &#8211; Who may require this product\/service<br \/>\nH2 &#8211; Process (If applicable)<br \/>\nH2 &#8211; Why choose the company<br \/>\nH2 &#8211; Customer reviews\/<br \/>\nH2 &#8211; Contact Form (If applicable)<br \/>\nH2 &#8211; FAQs<\/p>\n<p>Look over the headings you\u2019ve selected and continue to work on building and refining a chronological, effective order that will be easy for users to navigate, and allow for good web design where relevant. For example, in most circumstances, it would make no sense to add additional info before discussing the product\/service\/business itself. Refer to the competitor research for guidance\/inspiration.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1547452732428{margin-bottom: 0px !important;}&#8221;][vc_column]<div class=\"clearboth\"><\/div><style>#thegem-divider-6371416cb9694 {margin-top: 50px !important;}<\/style><div id=\"thegem-divider-6371416cb9694\" class=\"gem-divider  \" style=\"\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h3>9. Writing your Page Content<\/h3>\n<p>[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-6371416cb96a6 {margin-top: 20px !important;}<\/style><div id=\"thegem-divider-6371416cb96a6\" class=\"gem-divider  \" style=\"\"><\/div>[vc_column_text]You\u2019re finally ready to start writing your body content! Use your knowledge from research and competitor sites to put together the best, most informative and action-inspiring webpage possible in line with any brand guidelines received.<\/p>\n<h4>Word Count<\/h4>\n<p>Aim for at least 600 words excluding FAQs &#8211; but keep your audience at the forefront of your mind. If your reader would appreciate or be reassured by a significant amount of information, create a page in this format. On the other hand, if your reader is likely to want to make an immediate decision, keep your copy more concise with plenty of CTAs inserted nearer the top of the page.<\/p>\n<h4>Keyword Density<\/h4>\n<p>Help search engines recognize the main theme of your content by using the primary keyword throughout the copy. As a best practice, use the term two to three times per 100 words to create a 2-3% keyword density. Try to avoid going over this limit to avoid keyword stuffing issues.<\/p>\n<p>Show search engines that the page is closely related to the topic by bookending your copy with a mention of the primary keyword. Try to use the target keyword near the beginning of your first paragraph and within your final paragraph to reinforce what your content is about. This will help make it clear to search engines why your content is relevant.<\/p>\n<h4>Phrasing<\/h4>\n<p>Writing high-quality content doesn\u2019t always mean producing a super complex webpage.<br \/>\nIn fact, it means the opposite. Write your content for an eighth-grade reading level on the Flesch Reading Scale. That means using common terminology (not complex industry jargon) and writing short sentences and paragraphs. Use active voice primarily, and make sure writing is structured with appropriate paragraph breaks (every time the focus of discussion changes within the context of the heading you are working underneath), syntax and punctuation.<\/p>\n<h4>Linking Opportunities<\/h4>\n<p>Links help search engines connect and understand online content. Add relevant internal links to other pages on your site, and when possible, use the linked page\u2019s target keyword as the anchor text for the link.<\/p>\n<h4>Originality<\/h4>\n<p>Craft original, valuable content. Don\u2019t copy content that is already published on your site or published on any other sites. Search engines may penalize your site or not rank your page if it has content that is copied or duplicated from other sites.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div class=\"gem-image gem-wrapbox gem-wrapbox-style-default gem-wrapbox-position-below\"  style=\"\"><div class=\"gem-wrapbox-inner \" ><img class=\"gem-wrapbox-element img-responsive\" src=\"https:\/\/generateleads.online\/wp-content\/uploads\/2022\/03\/9.Writing-your-Page-Content.jpg\" alt=\"Writing your Page Content\"\/><\/div><\/div>[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1547452732428{margin-bottom: 0px !important;}&#8221;][vc_column]<div class=\"clearboth\"><\/div><style>#thegem-divider-6371416cb988c {margin-top: 50px !important;}<\/style><div id=\"thegem-divider-6371416cb988c\" class=\"gem-divider  \" style=\"\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;]<div class=\"gem-image gem-wrapbox gem-wrapbox-style-default gem-wrapbox-position-below\"  style=\"\"><div class=\"gem-wrapbox-inner \" ><img class=\"gem-wrapbox-element img-responsive\" src=\"https:\/\/generateleads.online\/wp-content\/uploads\/2022\/03\/10-Boost-Rankings-with-Optimised-FAQs.jpg\" alt=\"Boost Rankings with Optimised FAQs\"\/><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h3>10. Boost Rankings with Optimised FAQs<\/h3>\n<p>[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-6371416cb9a59 {margin-top: 20px !important;}<\/style><div id=\"thegem-divider-6371416cb9a59\" class=\"gem-divider  \" style=\"\"><\/div>[vc_column_text]Time to round off your document with a set of between 5 and 10 FAQs. FAQs are a great SEO tool &#8211; giving you an opportunity to add a huge amount of highly relevant content to your page. They\u2019re a great way to draw in users highly interested in your product or service who aren\u2019t necessarily aware of your business. For example, imagine your car is making a strange rattling noise. Your first port of call is to google \u2018Why is my car making a rattling sound?\u2019. The first result is a google snippet explaining that it might be your air conditioning. You click on the link and are taken through to a comprehensive answer from a local garage with a CTA to book an air-con check-up at the end. Sold!<\/p>\n<p>To find commonly searched questions and answers for your page, you can:<\/p>\n<p>(If applicable) open Google Search Console and select the domain you\u2019re working on. Click performance. Ensure your date is set to \u201816 months\u2019 to gain as much data and insight as possible. Click new &#8211; query &#8211; and add a question word such as \u2018why\u2019 \u2018how\u2019 \u2018what\u2019 and \u2018when\u2019 to bring up potential FAQs.<\/p>\n<p>Search some of your keywords on <a href=\"https:\/\/answerthepublic.com\/\">Answer the Public<\/a> to view FAQs in a mindmap format.<\/p>\n<p>Search your keywords within <a href=\"https:\/\/kwfinder.com\/\">KWFinder<\/a> and sort by \u2018questions\u2019 in the results section.<\/p>\n<p>Search any of the questions you\u2019ve sourced above in Google, and note any relevant ones appearing in the \u2018people also ask&#8217; section in the SERP<\/p>\n<p>Use the knowledge you\u2019ve built during this process to answer these FAQs with between 100 and 200 words of valuable, informative, and original content. Remember, FAQs are SEO tools and should appear in featured snippets &#8211; meaning they shouldn\u2019t be blatantly biased towards your business. They should instead aim to effectively answer the user\u2019s query.<\/p>\n<p>Your FAQs will always be placed under an FAQ H2 Header at the very bottom of the page and should be included wherever possible &#8211; e.g. service pages and homepages. They\u2019re not typically included on the content not set to rank &#8211; e.g. contact us, case studies or meet the team pages.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1547452732428{margin-bottom: 0px !important;}&#8221;][vc_column]<div class=\"clearboth\"><\/div><style>#thegem-divider-6371416cb9a6b {margin-top: 50px !important;}<\/style><div id=\"thegem-divider-6371416cb9a6b\" class=\"gem-divider  \" style=\"\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h3>11. Review<\/h3>\n<p>[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-6371416cb9a7b {margin-top: 20px !important;}<\/style><div id=\"thegem-divider-6371416cb9a7b\" class=\"gem-divider  \" style=\"\"><\/div>[vc_column_text]What webpage would be complete without a review? A fantastic way to self-reflect on the work you\u2019ve produced is to read it back to yourself out loud. Do you run out of breath before a sentence finishes? Does what you\u2019ve written really make sense grammatically? Does the tone sound appropriate for webpage, brand, and industry? Would you want to read it?<\/p>\n<p>After you\u2019re happy with the page, you\u2019re ready to upload, sit back, and benefit from the brilliant effects of SEO copywriting! Enjoy![\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div class=\"gem-image gem-wrapbox gem-wrapbox-style-default gem-wrapbox-position-below\"  style=\"\"><div class=\"gem-wrapbox-inner \" ><img class=\"gem-wrapbox-element img-responsive\" src=\"https:\/\/generateleads.online\/wp-content\/uploads\/2022\/03\/11.Review.jpg\" alt=\"Review\"\/><\/div><\/div>[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1547452732428{margin-bottom: 0px !important;}&#8221;][vc_column]<div class=\"clearboth\"><\/div><style>#thegem-divider-6371416cb9c84 {margin-top: 50px !important;}<\/style><div id=\"thegem-divider-6371416cb9c84\" class=\"gem-divider  \" style=\"\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;]<div class=\"gem-image gem-wrapbox gem-wrapbox-style-default gem-wrapbox-position-below\"  style=\"\"><div class=\"gem-wrapbox-inner \" ><img class=\"gem-wrapbox-element img-responsive\" src=\"https:\/\/generateleads.online\/wp-content\/uploads\/2022\/03\/Book-Consultation.jpg\" alt=\"Book Digital Marketing Consultation\"\/><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h2>Book a Consultation<\/h2>\n<p>[\/vc_column_text][vc_column_text]GLO are here to help local businesses understand how they can improve their online presence and generate leads online. We\u2019re a young but informed, results-driven agency who practice what we preach. So for free advice and support, including monthly website analytics reporting on the house, schedule a free consultation. 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