M Jarrald Construction is a family-run business based in Hadleigh, Suffolk, offering the finest quality building services to clients across Essex and Suffolk. Their knowledgeable team has over 30 years of experience in delivering high-quality construction services underpinned by their core values of craftsmanship, honesty and professionalism. M Jarrald’s key services include kitchen remodelling, extensions, loft conversions, new builds and general renovations.
They approached GLO looking to update the branding and redesign their old website with the aim to improve their online presence while at the same time optimising it for search engines. We delivered an updated logo and produced a responsive, user-friendly website that generates qualified leads.
August 2021
SEO Web Design, SEO, SEO Copywriting, Conversion Rate Optimisation (CRO)
- Upgrade branding to complete the new, fresh look of the new website
- Design and develop a responsive, search engine optimised website that would showcase M Jarrald’s sizeable portfolio of previous projects
- Apply SEO techniques to improve local search engine rankings for the services M Jarrald offer
- A refreshed logo that represents the professionalism and craftsmanship that M Jarrald approaches each job with
- An intuitive, responsive website that engages the visitor with the use of videos on the homepage and throughout the work portfolio pages
- Huge increases in the rankings of local searches with some relevant keywords getting to first place in Google just a month and a half post-launch
I approached GLO for a rebrand, website re-design and SEO package. Right from the start, I felt like a priority. The way the team look after their clients is top-notch and the culture runs through the entire organisation, there wasn’t any idea or extra request that wasn’t met with enthusiasm and I was always kept informed of where the project was at. The quality of the website and brand that they have created for us is great. The website is beautiful and already ranking on the first page of Google searches, after less than a week! I could not recommend John and his team highly enough, and I can see us working with them for many years to come.Ben Grover, Commercial Director, M Jarrald
WE PRODUCED BRANDING AND A RESPONSIVE WEBSITE THAT BRINGS IN QUALIFIED LEADS
1 – UPGRADED BRANDING AND A GREAT RESPONSIVE UX DESIGN, OPTIMISED FOR CONVERSIONS
We began the project by refreshing the logo design for M Jarrald Construction. As an established company, M Jarrald was already using their old logo and so the requirement was to refresh the old design and modernise it. Our designers have delivered a sharp, contemporary design using the brand colours which were then carried throughout the website design.
While the logo was being finalised, the GLO SEO copywriter was already putting together data-driven, keyword-rich content for each of the pages of the new website. By optimising each page for a specific, highly-searched keyphrase, the content becomes one of the driving forces behind lead generation on the SEO websites we produce for our clients.
Our GLO designers and developers made sure the website was fully responsive to the different screen sizes and browsers, offering a smooth user experience for all visitors. The intuitive navigation and video content help the visitor make their way through the website, find exactly what they need and remain engaged as they browse through it.
2 – AN INCREASE IN LOCAL SEARCH RANKINGS FOR SEVERAL RELEVANT KEYWORDS
The combined efforts of technical, on-page and some off-page SEO have helped our team achieve incredible results for M Jarrald just within a month and a half after the website was launched. Most keywords have moved up in rankings by an average of 42 places, with some making their way to the first page of Google local search results.
As we continue to observe the analytics and track the data that the new M Jarral website is collecting, we continue to see an upward trajectory of the number of clicks and search impressions. This translates to more qualified leads making it to their website. With the Conversion Rate Optimisation practices that we have applied on the new website, these qualified leads turn into conversions, making the M Jarrald team happy, and busy!
