We believe effective communication is key to continued success. Our email marketing specialists help businesses get closer to customers through personalised, personable campaigns.
GLO’s innovative email marketing automation strategies use data collection and segmentation to ensure your message is delivered to those who need to hear it. A highly effective tool built to continue the user journey outside of the boundaries of your website, intelligent email marketing works to capture and enhance every opportunity present throughout the buying journey, mirroring your business’ individual marketing funnel.
Our specialists work to create compelling email content, distributed on a basis of automated segmentation to valuable users for the best possible result. This cost-effective, lead-based strategy has been shown to produce ROI as high as 4200%. Convinced? We are.
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Email Marketing Automation
As a leading UK email marketing agency, with a unique focus on ROI and insights, GLO is the perfect choice for those looking to propel their business’ user journey to the next level using a cost-effective, intelligent strategy. Our experts help improve every aspect of your email campaign and management, from targeting, to review.
With 21% of sent emails opened within the first hour of delivery, developing an effective, manageable email marketing strategy has never been more important. Discover the power of data science and creativity, combined, with GLO.
Target valuable audiences, with the right content, at the right time
Marketing automation uses data and insight to further engage the consumer throughout the buying journey, delivering effective, personalised content to valuable audiences at just the right time. GLO utilises trusted platforms such as MailChimp to deliver;
Why Choose GLO’s
Marketing Automation Agency
We’re a dynamic team composed of a powerful mix of expert search marketers, experienced content specialists, and professional web designers, combining knowledge and expertise to create results-focused, fully tailored digital marketing campaigns.
As a full-service digital agency with a passion for email marketing, we’re proud to deliver complete solutions to our clients, bringing together experts from a number of sectors to ensure your project is completed to the highest standard.
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With a proven track record of successes, GLO has worked with businesses and clients from a wide spectrum of industries and sectors on a national basis to create data-driven email marketing campaigns that really work. Our services are comprehensive, our expertise is unrivalled, and our results speak for themselves – but don’t just take it from us. Discover what our clients have to say:
John & his team were extremely detailed and professional throughout our time working together. We had very tight deadlines which GLO were able to meet and turned our project around in a matter of weeks.
We have been using John and the team at GLO for more than a year now.Excellent service. Quality SEO.Highly recommend.
John and his team really bought into our vision. The product they delivered was excellent and the additional tweaks and changes as we developed our service was never an issue. Highly recommended
We have been using GLO for a couple of years now and we are still as pleased with their results as we were in the first few months. They communicate well, give sound advice and are extremely knowledgeable.I would recommend them to anyone looking to improve their ratings on the internet.All Trans Autos Ltd
A delightfully easy service delivered with passion and knowledge. Looking forward to working together in the future, and take advantage of the GLO effect! Thanks John.
We've been using John and the team at GLO for only 3 months now since moving to Ipswich and the level of quality SEO and professionalism they offer is extremely high and arguably unbeatable. Monthly/Quarterly catch ups, they keep you updated on every detail and the difference to our website is unmeasurable from when they started until now. Do not look any further i promise you wont be disappointed, and we can say that as Prior to GLO we went to another SEO company in Ipswich and my god we the difference is like night and day. Thank you GLO and here's to the next stage of SEO with your amazing team. ..!!!
It was a pleasure to work with GLO on the website for our rewards and recognition platform.The team is knowledgeable, friendly and professional and we were really happy with the final product, especially considering time constraints.
I approached GLO for a rebrand, website re-design and SEO package. Right from the start I felt like a priority. The way the team look after their clients is top notch and the culture runs through the entire organisation, there wasn’t any idea or extra request that wasn’t met with enthusiasm and I was always kept informed of where the project was at.The quality of the website and brand that they have created for us is great. The website is beautiful and already ranking on first page Google searches, after less than a week! I could not recommend John and his team highly enough, and I can see us working with them for many years to come.
Trusted Email Marketing Agency
Email Marketing FAQ’s
What is meant by email marketing?
Email marketing is a cost-effective and direct segment of digital marketing strategies, used by individuals and businesses across the globe to generate leads, drive traffic, and increase conversions. Whilst this technique is thought of by many as simply sending emails, the extent and complexity of your email marketing strategy are up to you - ranging from sending generic promotions to a pre-established mailing list, to the creation of targeted formats featuring content optimised for conversion.
Offering a unique way to establish and build a connection with customers throughout the buying journey, whilst simultaneously offering a platform for promotion, email marketing balances promotion and connection highly effectively.
What is the difference between email marketing and email automation?
Email marketing and email automation are two very similar disciplines based on the same principle. Whilst email marketing relies solely on human work and insight to develop and implement effective messaging, automation delegates much of this process to highly intelligent algorithms. This delegation allows for the automatic segmentation and targeting of leads, ensuring emails received are personalised, and more likely to be opened (therefore more likely to result in conversion).
In short, email automation lends itself to ensuring your message gets to the right people, at the right time - reducing your workload, and helping build a relationship between customer and brand.
What free email marketing tools are there?
There are a wide number of email marketing resources available online - each of which is built to help create, implement, or improve your campaign - generally including mailing list management, format creation resources, and automated segmentation and sending tools. With the vast majority of tools available offering a free trial or low-cost tier, there are many opportunities for you to establish which works best for your business’ strategy and objectives. Our specialists personally recommend Mailchimp, and MailerLite for those looking to run campaigns independently.
Looking for a fully automated email marketing strategy delivered by professionals? Get in touch with GLO.
How do you generate leads through email marketing?
Email marketing offers a unique opportunity to balance building and nurturing a relationship between customer and brand, and inciting action - whether this be lead generation or conversion. Creating a channel of communication between company and customer at every stage of the buyer journey, email marketing offers a personalised and personable way to deliver important messages regarding any aspect of your business. In addition to this, much of the data collected during an email campaign can be tracked, collected, and analysed, allowing for the optimisation of emails, subject lines, and even product suggestions, helping increase the chance of conversion at every opportunity. To further this, email marketing can be used as a remarketing tactic, reaching out to customers with abandoned carts, or who have made a previous purchase.
How do I grow my email subscriber list?
A strong email subscriber list is the basis of every successful email campaign. There are numerous tactics to growing your email subscriber list - however, our specialists find that the most successful generally involve lead magnets of value to your target audience. For example, a common, highly successful tactic used in recent years involves offering a minimal discount to customers in exchange for their email address (e.g. 10% off for email subscribers). These lead magnets may be put in place across social media, and on-page on websites.
Once subscribers have signed up, it’s important to keep them on your list. Work to send out content genuinely relevant to their profile, with compelling subject lines, and valuable information within.
Does email marketing work?
Email marketing is a longstanding service within the digital marketing sphere but has experienced a recent resurgence, proving itself as a highly effective way to cultivate and nurture the strong consumer-brand relationship sought after by many customers and ‘fans’ of businesses. With email automation offering increased forms of control and simplicity for those looking to manage, segment, and personalise, email marketing has never been more powerful. It’s often considered the digital marketing tactic of choice for those looking to get a strong message over to the right people, at the right time.
Of course, a successful email marketing campaign requires extensive technical knowledge, attention-grabbing copy, and constant review. That’s where GLO’s email marketing specialists come in. Get in contact with us today to discuss your email marketing ambitions.
What are the benefits of email automation?
The benefits of email automation are significant. With programmes such as Mailchimp offering business owners and professionals more control over campaigns than ever before (whilst alleviating much of the work involved), automation has taken email marketing to the next level.
Offering in-depth segmentation, and the ability to send personalised emails to specific audiences at critical points in the buyer journey, automation has helped contribute to email marketing’s whopping 4400% ROI, helping businesses grow without consuming a significant amount of their marketing budget - or their valuable time.
Looking to develop and implement a strong automated email marketing strategy, but don’t know where to start? Get in touch with GLO’s email automation specialists to discuss your digital marketing goals.
What is email automation?
Email automation programs generally provide the ability to deliver personalised time or action triggered emails to automatically segmented user groups at key points in the buyer journey, helping build a strong relationship between customer and brand, and encouraging conversion. Automation delegates much of this process to highly intelligent algorithms, allowing for the fast and highly accurate targeting of leads, ensuring emails received are personalised, and more likely to be opened (therefore more likely to result in conversion).
In short, email automation lends itself to ensuring your message gets to the right people, at the right time - reducing your workload, and helping build a relationship between customer and brand.
How profitable is email marketing?
Email marketing, when implemented correctly, is proven to be highly profitable, with a commonly reported potential ROI of up to 4400%. When fully automated, or supported by intelligent email marketing tools and resources, email marketing campaigns can operate on a highly targeted and personalised basis, utilising both segmenting and testing to ensure the best ROI possible.
Looking to develop and implement a profitable automated email marketing strategy? Get in touch with GLO’s email automation specialists to discuss your digital marketing goals.
How can I write good email content?
Writing high-quality email content revolves around the delicate balance of a number of factions, including the avoidance of spam filters, buyer behaviour, and brand voice. Though this appears challenging, it is entirely possible to compose content meeting the needs of both email service providers, and customers. Our email marketing and content specialist have put together the following list of pointers to help improve your email content;
- Write with your target audience in mind. In order to get your message across to the customer - they must want to read it. Include valuable content relevant to them
- Use clear language and formatting that directly inspires action
- Ensure some aspect of the email is personalised - email automation programmes can work to implement this through segmentation
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Email Marketing Automation
