Email marketing and email automation are two very similar disciplines based on the same principle. Whilst email marketing relies solely on human work and insight to develop and implement effective messaging, automation delegates much of this process to highly intelligent algorithms. This delegation allows for the automatic segmentation and targeting of leads, ensuring emails received are personalised, and more likely to be opened (therefore more likely to result in conversion).

In short, email automation lends itself to ensuring your message gets to the right people, at the right time - reducing your workload, and helping build a relationship between customer and brand.

There are a wide number of email marketing resources available online - each of which is built to help create, implement, or improve your campaign - generally including mailing list management, format creation resources, and automated segmentation and sending tools. With the vast majority of tools available offering a free trial or low-cost tier, there are many opportunities for you to establish which works best for your business’ strategy and objectives. Our specialists personally recommend Mailchimp, and MailerLite for those looking to run campaigns independently.

Looking for a fully automated email marketing strategy delivered by professionals? Get in touch with GLO.

Email marketing offers a unique opportunity to balance building and nurturing a relationship between customer and brand, and inciting action - whether this be lead generation or conversion. Creating a channel of communication between company and customer at every stage of the buyer journey, email marketing offers a personalised and personable way to deliver important messages regarding any aspect of your business. In addition to this, much of the data collected during an email campaign can be tracked, collected, and analysed, allowing for the optimisation of emails, subject lines, and even product suggestions, helping increase the chance of conversion at every opportunity. To further this, email marketing can be used as a remarketing tactic, reaching out to customers with abandoned carts, or who have made a previous purchase.

A strong email subscriber list is the basis of every successful email campaign. There are numerous tactics to growing your email subscriber list - however, our specialists find that the most successful generally involve lead magnets of value to your target audience. For example, a common, highly successful tactic used in recent years involves offering a minimal discount to customers in exchange for their email address (e.g. 10% off for email subscribers). These lead magnets may be put in place across social media, and on-page on websites.

Once subscribers have signed up, it’s important to keep them on your list. Work to send out content genuinely relevant to their profile, with compelling subject lines, and valuable information within.

Email marketing is a longstanding service within the digital marketing sphere but has experienced a recent resurgence, proving itself as a highly effective way to cultivate and nurture the strong consumer-brand relationship sought after by many customers and ‘fans’ of businesses. With email automation offering increased forms of control and simplicity for those looking to manage, segment, and personalise, email marketing has never been more powerful. It’s often considered the digital marketing tactic of choice for those looking to get a strong message over to the right people, at the right time.

Of course, a successful email marketing campaign requires extensive technical knowledge, attention-grabbing copy, and constant review. That’s where GLO’s email marketing specialists come in. Get in contact with us today to discuss your email marketing ambitions.

The benefits of email automation are significant. With programmes such as Mailchimp offering business owners and professionals more control over campaigns than ever before (whilst alleviating much of the work involved), automation has taken email marketing to the next level.

Offering in-depth segmentation, and the ability to send personalised emails to specific audiences at critical points in the buyer journey, automation has helped contribute to email marketing’s whopping 4400% ROI, helping businesses grow without consuming a significant amount of their marketing budget - or their valuable time.

Looking to develop and implement a strong automated email marketing strategy, but don’t know where to start? Get in touch with GLO’s email automation specialists to discuss your digital marketing goals.

Email automation programs generally provide the ability to deliver personalised time or action triggered emails to automatically segmented user groups at key points in the buyer journey, helping build a strong relationship between customer and brand, and encouraging conversion. Automation delegates much of this process to highly intelligent algorithms, allowing for the fast and highly accurate targeting of leads, ensuring emails received are personalised, and more likely to be opened (therefore more likely to result in conversion).

In short, email automation lends itself to ensuring your message gets to the right people, at the right time - reducing your workload, and helping build a relationship between customer and brand.

Email marketing, when implemented correctly, is proven to be highly profitable, with a commonly reported potential ROI of up to 4400%. When fully automated, or supported by intelligent email marketing tools and resources, email marketing campaigns can operate on a highly targeted and personalised basis, utilising both segmenting and testing to ensure the best ROI possible.

Looking to develop and implement a profitable automated email marketing strategy? Get in touch with GLO’s email automation specialists to discuss your digital marketing goals.

Writing high-quality email content revolves around the delicate balance of a number of factions, including the avoidance of spam filters, buyer behaviour, and brand voice. Though this appears challenging, it is entirely possible to compose content meeting the needs of both email service providers, and customers. Our email marketing and content specialist have put together the following list of pointers to help improve your email content;
- Write with your target audience in mind. In order to get your message across to the customer - they must want to read it. Include valuable content relevant to them
- Use clear language and formatting that directly inspires action
- Ensure some aspect of the email is personalised - email automation programmes can work to implement this through segmentation