Google Ads is a widely used advertising platform developed by Google, allowing businesses to ‘bid’ on specific keywords in order to display clickable ads in a variety of formats across search engine results, mobile apps, and videos. Implemented in a PPC or ‘pay per click’ format, this format is often slightly pricier than long-term digital marketing strategies such as SEO, but is considered a faster way to get your business’ website or products in front of the right people.

GLO most commonly uses Google AdWords to develop highly targeted ads allowing business’ websites to show up higher in search results than those using organic optimisation.

Google Ads is a highly effective PPC platform, available to businesses with almost any budget, allowing for the exact targeting of specific audiences, and full campaign optimisation. When implemented by professionals, Google Ads campaigns can be an extremely cost-effective way to drive traffic, and generate high-quality leads, with allowances made for campaign and budget control.

Offering unique control over keywords, spend per day, and targeted audience, Google Ads and PPC campaigns are a highly effective way to ensure your business, product, or service is seen by relevant audiences in a timely manner, whilst harnessing search intent, and taking advantage of Google’s extensive reach.

SEO and PPC tend to work hand in hand, however, if deciding between one or another, the most suitable strategy for your business depends entirely on your objectives. Whilst SEO is a long-term, cost-effective slow-burner that builds a strong foundation for a host of digital marketing strategies, PPC offers a faster way of building your online presence, alongside the ability to target very specific audiences. This convenience comes at an added cost - with PPC campaigns generally costing more to maintain than long term SEO. With this being said, PPC professionals are generally able to run PPC campaigns optimally, keeping costs low, and conversion rates high.

GLO advise implementing both SEO and PPC in your digital marketing strategy for the best possible results.

Google Ads is a highly flexible platform for PPC advertisement, suited to budgets of all size. If optimised correctly, Google Ads can be an effective digital marketing strategy for any business but is particularly effective for businesses providing products or services with high Google search volumes.

For further advice regarding whether or not Google Ads or PPC management would be a suitable digital marketing strategy for your business, get in touch with GLO. We’ll be happy to help develop and manage a PPC strategy tailored to the specific needs of your business.

The advertising platform most right for your business is generally determined by your specific goals. For those looking to raise brand awareness, and build a large online following, social media ads may be the right choice - offering models built to encourage brand loyalty. Alternatively, if you’re looking to generate sales and leads for specific products or services receiving high search volumes, Google ads tend to be the way to go. Many of our clients balance both Google ads and social media ads to effectively promote their businesses.

If you’re unsure of which advertising platform best fits your business and objectives, get in contact with GLO. Our experts will be happy to make appropriate suggestions and get you on the right track.

PPC advertising offers a wide number of benefits - helping businesses of all size and scope achieve their marketing goals, from increased brand exposure to lead generation. These benefits include;
- Campaign speed - PPC is one of the fastest ways to get your business, product, or service in front of the right audience, often besting long-term digital marketing strategies such as SEO in the amount of time taken for campaigns to start performing
- Tracking and management - Pay per click advertising platforms such as Google ads tend to offer significant amounts of up-to-date and accurate data relating to campaign performance, meaning campaign performance is easily measurable
- Audience targeting - many PPC platforms and formats offer extensive opportunities for segmentation and testing, meaning you can work to ensure your message reaches the right audience
- Budget flexibility - PPC’s ‘pay per click’ format allows individuals and professionals to retain tight control over campaign budgets, with the ability to set and alter budget and bids in accordance with performance in place. This allows specialists to bring the cost per conversion to as low a price as possible, whilst ensuring ads continue to perform.

Google Ads is a highly flexible platform for PPC advertisement, suited to budgets of all size. If optimised correctly, Google Ads can be an effective digital marketing strategy for any business but is particularly effective for businesses providing products or services with high Google search volumes, and often implemented in the campaigns of small businesses looking to establish and build an online presence quickly.

To further this, the vast amount of campaign and budget control offered by the Google Ads platform makes it a perfect option for small businesses looking to control spend across their digital marketing campaign.

For further advice regarding whether or not Google Ads or PPC management would be a suitable digital marketing strategy for your small business, get in touch with GLO. We’ll be happy to help develop and manage a PPC strategy tailored to your needs.

Pay per click advertising offers businesses a flexible and manageable form of online advertisement, built to drive traffic and generate leads on a fast and effective basis. Though PPC advertising is generally viewed as one service, it can be segmented into a number of sub-services or service types. Below are some of the most commonly used types of PPC;
- Search advertising - commonly implemented using platforms such as Google Ads, search advertising places your website or ad at optimum points across SERPs.
- Display advertising - offers a highly adjustable form of ad, displayed across a number of partner websites
- Social media advertising - seen across a number of social media platforms, this form of PPC offers a number of ad formats with a variety of target actions
- Remarketing - works to display ads to previous visitors or customers, increasing the likelihood of conversion
- Google Shopping - places product advertisements in a carousel format at the top of Google SERPs.

PPC stands for pay-per-click - a popular model of online marketing allowing advertisers to upload ads across a number of formats. A fast way to get products and services in front of large audiences, PPC is thought to offer a more immediate return on investment compared to organic optimisation methods - but must be managed carefully to avoid large costs.

PPC offers a faster way of building your online presence, alongside the ability to target very specific audiences. This convenience comes at an added cost - with pay-per-click campaigns generally costing more to maintain than long term SEO. With this being said, professionals are generally able to run PPC campaigns optimally, keeping costs low, and conversion rates high through continuous assessment of ROAS.

Remarketing is a highly effective PPC method most commonly used to target those who have previously visited, or purchased from your site - i.e. individuals with a demonstrated interest in your business or product likely to convert. Often seen in the format of ads featuring related or previously viewed products, pay-per-click remarketing helps keep visitors engaged with your business and can result in highly increased rates of conversion when employed correctly.

Discover how GLO’s digital marketing specialists can help develop a remarketing campaign tailored to the exact needs of your business here or send us an email at [email protected]. We’ll be happy to help!