With the majority of users choosing to leave sites with loading times of over 3 seconds, ensuring your website performs well has never been more important. Make the most of the low bounce rates, higher rankings, and higher conversion rates experienced by high-performance websites using the following techniques;
- Use a CDN (content delivery network) to shorten the distance between the user and web hosting server
- Use a reputable, high-performance host. Those looking for guaranteed speed may look to switch from a sharing server to a dedicated server or VPN.
- Compress image files where possible using online tools such as ImageOptim
- Use only necessary plugins
- Use website caching to avoid repeat rendering

It is entirely possible to design your website to function as an extension of your business’ sales department, helping make money for your business through conversion and lead generation.

Optimising your website for conversions (also known as CRO) through design, effective layout, and the inclusion of technical SEO can help drive visitors from search results page to purchase or lead form, increasing your bottom line at little cost.

Those looking for off-page techniques for conversion optimisation may wish to look into PPC and Google Ads campaigns.

Discover how GLO’s digital marketing specialists can help optimise your website for conversion here or send us an email at [email protected]. We’ll be happy to help!

The GLO team believe that websites are the key elements of businesses looking to establish a strong online presence. Though Facebook Business pages are a highly effective asset and digital marketing tool, websites allow for full control over the presentation of your business - offering bespoke functionality unavailable in social media page formats.

Whilst Facebook Business pages limit your potential clientele to Facebook users, websites are near-universally accessible and allow for the implementation of organic optimisation methods such as SEO and CRO.

In short, a standalone Facebook Business page may significantly limit your business’ growth - whilst the combination of a strong social media presence and optimised website will help you get ahead, and stay ahead of the crowd.

Ensuring your website is fully responsive and optimised for use across all browsers and devices is hugely important, with mobile traffic more prevalent than ever. GLO’s web designers recommend the following steps to those looking to build a website functional on both mobile and desktop;

- Ensure text and buttons are suitably sized across all screen dimensions and platforms
- Conduct regular tests to ensure your website is mobile-friendly
- Keep your web design simple and functional
- Place all important information in easy-to-find locations
- Optimise for high performance
- Include an option allowing users to switch to desktop view
Those looking to test their website for mobile usability can use Google’s ‘mobile-friendly test’ - a helpful tool allowing users to test whether or not their site is usable on mobile devices by simply pasting the URL. Google will provide a screenshot of the page’s mobile appearance, and provide a list of suggested improvements.

Many web designers argue that design and UX are king - they’re not wrong. Effective web design can be used to capture the user from landing page onwards, skillfully guiding them towards the client’s desired action. In addition to this, as the ability of developers and designers has evolved - the appearance and functionality of sites can have significant influence over the degree of trust held by the user - making or breaking conversions.

Effective web design isn’t just aesthetically pleasing - it prioritises UX, and takes into account visitor intent and behaviour. Luckily for those looking to make independent website alterations, these factors may be analysed using the Hotjar Behavior Analysis tool.

Web hosting is an online service allowing for the launch and operation of websites, delegating users a portion of a web server for a monthly ‘hosting fee’, allowing for the storage of data, and letting users access and interact with the site on a continual basis.

Website hosting is an imperative element of the launch and function of websites of any size or scope - as no site can exist on the internet without access to a sufficient web server. Though these servers may be purchased and run independently, they often require a significant upfront investment, costing hundreds of thousands of pounds. Hosting offers a cost-effective solution to this, allowing for the ‘lease’ of web server space to any individual or business able to afford a comparatively small monthly fee.

Web design is a process of creating a design for a website, heavily involving both aesthetics, and functionality. Not to be confused with web development, web design involves extensive planning, conceptualisation, and content implementation across all pages of a website under construction. It’s a fast-evolving field, set to involve an increasing number of services and considerations revolving around user expectation and experience - particularly as a result of the number of device types used to browse websites - from mobile phones to car consoles.

GLO’s team of professional web designers are highly experienced across every element of the web design process - and committed to further learning as the field evolves. We won’t just design you a beautiful site, we’ll ensure that it’s fully optimised, functional and responsive across all devices, and built with UX in mind.

Whilst web designers work to create a website design, focusing on aesthetics alongside functionality and usability, web developers construct and implement all technical elements. Web designers work to create a well-received and cohesive visual journey but are also required to consider user behaviour - meaning they are required to ensure that the design and visual elements of the website guide the user to complete the client’s desired action - for example, fill in a well-placed lead generation form.

Web developers work to bring web designers’ visions to life, implementing full functionality using coding and programming across - often utilising languages and platforms such as HTML, CSS, Javascript, and PHP to ensure optimal performance.

UX stands for user experience - a concept commonly applied throughout the web design process. Websites built with UX in mind deliver a valuable and relevant journey to visitors, taking utmost consideration for the way in which they will interact, and offering a fully optimised design.

Creating a smooth UX can be imperative to the performance of your website - those without it may not be able to capture the attention of their user, meaning their CTAs and lead forms will not perform as intended.
Looking to build a data-driven website with UX at its core? Contact the web design professionals at GLO.

Landing pages are highly effective digital marketing tools, implemented across a number of websites - most commonly advertising campaigns. These ‘standalone’ web pages are built as a landing point for visitors clicking a link through online ads, or within emails. Typically short in length and implementing bold CRO strategies, landing pages have one goal - to encourage the visitor to act - inspiring increased conversion rates, and generating relevant leads quickly and effectively.

The focused nature of these pages makes them an excellent option for helping ensure your digital marketing campaign generates results beyond website traffic - often resulting in significantly lowered campaign costs.

SEO is often hailed as one of the most effective digital marketing strategies. An acronym for Search Engine Optimisation, SEO is a popular practice, which involves the use of a number of techniques to improve the visibility and search results rankings of websites of all scope and scale. This ongoing process encompasses elements such as keyword research & implementation, content optimisation, backlinking, site speed optimisation, and more. SEO, when used correctly, has the potential to dramatically increase web traffic and generate higher numbers of qualified leads, helping businesses across the globe build an effective online presence, and actively convert through increased visibility, and effective targeting.

WordPress is an innovative web design and development platform allowing for the implementation of a number of SEO techniques across almost all types of website. Listed below are a few of our web design and SEO team’s top suggestions for optimising your WordPress site for search;
- Ensure your web hosting service is reliable and offers a suitable loading speed. Google’s algorithms take this speed into consideration when ranking
- If using a theme, select one optimised for search engines
- Utilise and install SEO plugins such as Yoast
- Develop and implement clear, descriptive permalink structures
- Use relevant headers to organise your site and content
- Include a good number of relevant internal and external links throughout your site’s content
- Compress your images to optimise loading speed. Use alt tags to ensure search engine crawlers can correctly interpret them
- Write relevant content with audience search intent in mind

The phrase SEO web design refers to the process of building a website featuring SEO friendly features and optimisation from the ground up. With 93% of online experiences now starting with search engines, and organic ranking taking precedence as a lead-generation powerhouse in many sectors, ensuring your website has a number of inbuilt SEO tools has never been more important. These tools or factors often include the layout and architecture of the site itself, indexation, original, high-quality on-page content (rich in relevant keywords), image optimisation, heading tags, optimised meta-descriptions and accurate alt tags.

The inclusion of the above in your site can make or break your ultimate rankings.

SEO copywriting is a digital marketing strategy within the larger field of search engine optimisation. The term refers to the overall process of planning, creating, and optimising written content with the intent of achieving high SERP rankings and online visibility. Including SEO copywriting in your wider online strategy helps ensure that your website or business page answers the questions most commonly asked by your audience, providing a valuable source of information through the use of relevant keywords and phrases.

Looking to develop an effective SEO copywriting and content marketing strategy? Get in touch with GLO’s search specialists, or learn more here.

With more people relying on search engines than ever before, ensuring your website is SEO friendly has never been more important. SEO is one of the best ways to drive traffic to your business’ website, organically - but its benefits don’t end there. When implemented correctly, SEO can effectively target more specific audiences through consideration of search intent, keyword selection, and optimised content - meaning the majority of increased traffic received is more likely to convert, helping your business grow. In addition to this search, optimisation can help you move ahead of your competitors through increased rankings, establish your website as an online authority in your sector, and improve UX.

Your website is most likely your primary online asset, meaning it’s hugely important to ensure it stays relevant and performs in a way aligned to your business goals. Implementing SEO is one of the best ways to do this.

Our web designers and SEO specialists believe that incorporating SEO into your website begins at the design phase, where overarching and often overlooked elements such as the sitemap and page layout should be considered. This is due to the fact that they are proven to directly influence the way in which Google crawls and indices sites - affecting its overall ranking. Other elements of technical SEO should be considered both at this stage, and throughout the development, launch, and even post-launch period. On-page SEO should be considered after initial design decisions. This primarily refers to SEO copywriting, which should be completed to a high quality with relevant keywords and data in mind. This content should be fully optimised using elements such as H1 and H2 tags, alt tags, and meta descriptions. After content is complete, internal and external linking should be completed to a high standard and kept up to date post-launch.

It is possible to develop your own SEO strategy, however, as it is likely that the time, effort, and energy spent conducting research and employing the necessary practices to keep up with changing google algorithms will take away from that which could be spent on serving your clients or running your business. For this reason, the cast majority of businesses looking to develop a time and cost-effective SEO strategy partner with SEO agencies, whose experienced experts are able to implement tested strategies in a quick and successful manner.

GLO are proud to offer a number of SEO services, including general SEO, SEO copywriting, and SEO web design. If you’d like to work alongside experts with the knowledge and skill necessary to save your business time and implement a highly successful strategy, contact us today.

SEO is one of the best ways to take your startup’s online presence from underwhelming to overperforming. Our optimisation expert’s top tips for those looking to build an SEO web design strategy include;

- Conduct extensive keyword and competitor research. Consider the terms and phrases you’d like your website and pages to rank for, both short and long-tail
- Find high-quality, reputable links relevant to your industry, services or product to include within your website’s copy. This should help develop a backlink portfolio
- Don’t neglect technical SEO. Ensure your website is fully responsive, fast and user-friendly across all devices and platforms.
- Ensure your website loads as quickly as possible
- Regularly update your site with elements such as blog posts