The cost of your LinkedIn advertising campaign is highly dependent on the exact strategy implemented, the agency assisting your campaign (if selected), and your preferred method of payment. For those conducting advertising campaigns independently, the LinkedIn platform offers a number of bidding options, including CPC (cost per click) and CPM (cost per mille). Whilst CPM charges per 1000 impressions, CPC charges per click, with cost being determined primarily by competition.

For those choosing to develop a LinkedIn marketing strategy with the assistance of a specialist agency, prices may vary according to the type and length of campaign chosen. Contact GLO today for a free consultation regarding your LinkedIn marketing strategy.

Whether or not LinkedIn advertising is ‘worth it’ is highly dependent on the effectiveness of the campaign, and the goals of the individual or business. With this being said, a large number of B2B businesses use LinkedIn outreach or advertising as a key factor in their digital marketing strategy.

When implemented effectively, this form of advertising and outreach works to drive and cultivate direct relationships with highly relevant prospects, including executives, directors, and decision-makers, funnelling them through carefully crafted sales funnels, and often earning a significant return on investment.

Bringing onboard digital marketing professionals is an excellent way to ensure the success of your LinkedIn advertising campaign. Contact GLO’s dedicated team today for a free consultation regarding your LinkedIn marketing strategy and ambitions.

LinkedIn advertising and marketing can be a highly effective method for lead generation, particularly within the B2B sphere. With over 500 million professionals actively seeking connections on the platform, for many businesses, there is no better place to build a marketing campaign. These campaigns may include optimised content creation, outreach, and traditional marketing.

The effectiveness of a LinkedIn campaign is generally dependent on the way in which it is created and employed. Campaigns taking into consideration the needs and intent of their target audience work well in establishing and converting a large number of relevant leads, whilst impersonal campaigns designed without data in mind tend to flop.

Sponsored InMail acts as a paid counterpart to LinkedIn’s regular direct messaging service, offering additional access to data and targeting technology to help users deliver real-time messages to relevant audiences, including highly effective tools relating to personalised and automated messaging, audience segmentation, visibility, and conversion.

To further this, InMail’s conversion tracking feature assists in measuring a number of metrics, including numbers of leads, sign-ups, purchases, alongside other relevant results directly related to sponsored mail campaigns.

To further explore whether or not building a sponsored InMail campaign would benefit yourself or your business, contact GLO for a free LinkedIn marketing consultation.

Cold outreach on LinkedIn is drastically different from traditional forms of cold outreach. Offering an excellent alternative in the form of a powerful contact tool, LinkedIn allows for direct, personalised, one-to-one communication, alongside providing the ability to source and contact prospects by highly relevant filters, such as job title, and level of seniority.

For the above reasons, cold messaging on LinkedIn, when performed correctly, can be highly effective in both lead generation, and general networking for individuals, B2C, and B2B.

For those looking to cultivate genuine, valuable and relevant network connections, GLO are proud to offer an automated LinkedIn marketing service, delivered on a bespoke basis, making use of every aspect of the LinkedIn messaging service.

Having 500+ LinkedIn connections is a significant milestone for many, opening the food for contact with a number of new prospects, clients, and businesses. Though the platform has over 500 million users, getting to more than 500 connections can be a difficult task, particularly for those occupied with running their own business.

Bringing onboard specialists such as GLO to build an automated outreach campaign is one of the best ways to build an extensive, relevant network, quickly. Our experts will work to optimise message content in line with the requirements of your target audience, and ensure the creation of an effective sales funnel from first contact.

Though LinkedIn outreach campaigns may seem simple, garnering responses from valuable prospects can often prove difficult. GLO’s social experts suggest including the following in your next outreach campaign in order to ensure a higher response rate:

- Use a relevant, attention-grabbing subject line
- Ensure the message is personalised to the prospect
- Use engaging copy and content throughout
- Offer something of value to the prospect - whether this be a free consultation or a resource you’ve recently created

In addition to the above, automation may assist in correctly segmenting your target audience, allowing you to reach out to more relevant prospects faster.

The vast majority of LinkedIn users check their inbox on a highly regular basis, making messaging and outreach an incredibly powerful tool for those looking to foster connections within a personal network, those seeking B2C prospects, or for B2B connections. With a number of messaging formats available to users, including direct messaging, and sponsored.

For those looking to cultivate genuine, valuable and relevant network connections, GLO are proud to offer an automated LinkedIn marketing service, delivered on a bespoke basis, making use of every aspect of the LinkedIn messaging service.

Building a strong LinkedIn network is key to the establishment of an online presence for many businesses and individuals. Whilst the platform boasts more than half a billion users, building a network can prove exceedingly slow after existing contact lists are exhausted, particularly when seeking valuable users.

There are a wide number of ways in which you can boost your networking potential, however, our social specialists recommend taking the following key points into consideration;

- Personalise connection requests - Connection requests often make an all-important first impression. Yours should stand out. Ensure that your connection request is aligned to the values of your brand, and personalised to the recipient.
- Follow up - Implementing a suitable follow-up schedule to outreach messages allows for the cultivation of a relationship between business and prospect.
- Optimise profile - LinkedIn profiles should be optimised to match the intent of their target audience. Use relevant keywords, phrases, qualifications, and titles.

B2B networking is a widely used process by which businesses (or individuals representing businesses) connect to other businesses, primarily with the intent of offering or acquiring relevant opportunities, services or products. By this definition, a B2B business connection is a business to business relationship, established for any of the above purposes.
LinkedIn is by far the leading online platform for both B2B and B2C networking - much of which is established through outreach messaging. For those looking to cultivate B2B network connections, GLO are proud to offer an automated LinkedIn marketing service, delivered on a bespoke basis.