Regular conversion doesn’t happen by chance. Our content marketing specialists understand that creating high-quality content using a combination of engaging copy and data analysis is the most effective way to engage relevant audiences at every stage of the marketing funnel, taking them from search result, to lead form.
GLO devise content that inspires action. We use tried and tested strategies built on a basis of extensive keyword research, quality copy, and continued optimisation. Our highly skilled content and creative team are perfect people to help ensure your content not only reaches the right audience – but converts effectively.
Combine masterful content creation and analytical ability with expertise across, blogging, storytelling, SEO copywriting, content promotion, and content strategy, and you’ve got a winning formula with a proven track record. Our holistic approach ensures every aspect of your online presence works seamlessly towards one main goal – to get you more leads.
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GLO’s Content Creation Process
GLO creates high-quality content optimised for search engines, taking existing content, pages, and sites from obscure to outperforming, and helping businesses across all sectors drive relevant traffic straight from search engine to lead form. Here’s how we do it;
Here’s how we do it…
Results-Driven, Insight Led
As a leading UK digital marketing agency, with a unique focus on ROI and insights, GLO is the perfect choice for those looking to propel their business to the next level using high-quality, fully optimised content. We’ll help enhance every aspect of your online presence through our expert implementation of content built and delivered using data-led strategy.
Why Choose GLO’s
Content Marketing Agency
We’re a dynamic team composed of a powerful mix of expert search marketers, experienced content specialists, and professional web designers, combining knowledge and expertise to create results-focused, fully tailored digital marketing campaigns.
As a full-service digital marketing agency with a passion for optimised content, we’re proud to deliver complete solutions to our clients, bringing together experts from a number of sectors to ensure your project is completed to the highest standard.
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GLO Google Reviews
With a proven track record of successes, GLO has worked to create optimised content for businesses and clients from a wide spectrum of industries and sectors on a national basis. Our services are comprehensive, our expertise is unrivalled, and our results speak for themselves – but don’t just take it from us. Discover what our clients have to say:
John & his team were extremely detailed and professional throughout our time working together. We had very tight deadlines which GLO were able to meet and turned our project around in a matter of weeks.
We have been using John and the team at GLO for more than a year now.Excellent service. Quality SEO.Highly recommend.
John and his team really bought into our vision. The product they delivered was excellent and the additional tweaks and changes as we developed our service was never an issue. Highly recommended
We have been using GLO for a couple of years now and we are still as pleased with their results as we were in the first few months. They communicate well, give sound advice and are extremely knowledgeable.I would recommend them to anyone looking to improve their ratings on the internet.All Trans Autos Ltd
A delightfully easy service delivered with passion and knowledge. Looking forward to working together in the future, and take advantage of the GLO effect! Thanks John.
We've been using John and the team at GLO for only 3 months now since moving to Ipswich and the level of quality SEO and professionalism they offer is extremely high and arguably unbeatable. Monthly/Quarterly catch ups, they keep you updated on every detail and the difference to our website is unmeasurable from when they started until now. Do not look any further i promise you wont be disappointed, and we can say that as Prior to GLO we went to another SEO company in Ipswich and my god we the difference is like night and day. Thank you GLO and here's to the next stage of SEO with your amazing team. ..!!!
It was a pleasure to work with GLO on the website for our rewards and recognition platform.The team is knowledgeable, friendly and professional and we were really happy with the final product, especially considering time constraints.
I approached GLO for a rebrand, website re-design and SEO package. Right from the start I felt like a priority. The way the team look after their clients is top notch and the culture runs through the entire organisation, there wasn’t any idea or extra request that wasn’t met with enthusiasm and I was always kept informed of where the project was at.The quality of the website and brand that they have created for us is great. The website is beautiful and already ranking on first page Google searches, after less than a week! I could not recommend John and his team highly enough, and I can see us working with them for many years to come.
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Content Marketing FAQ’s
How to generate leads with content marketing?
Continued lead generation doesn’t happen by chance. Having a high-quality content marketing strategy can help boost the generation of valuable leads significantly. The best way to generate leads with content marketing is highly dependent on your audience - regardless of the type of content you create, it is imperative to consider their search intent, and behaviours in order to create valuable, relevant pieces designed to capture attention, and inspire action.
The type of content available to utilise throughout your content marketing strategy is nearly endless. Whether you choose to produce compelling copy, video, podcasts, or ebooks, providing valuable information to targeted audiences is a surefire way to reach relevant audiences.
What are content marketing tools?
Just as there are a high number of content marketing strategies online, there are endless content marketing tools available to aid the creation and implementation process. For those managing blog content, Asana is a powerful organisation tool - whilst Google Keyword Planner offers a simple platform for keyword research. Grammarly offers content creators across all platforms a convenient way to check spelling, tone, and grammar, whilst Canva allows for the quick creation of engaging graphics formatted to suit a variety of social media platforms, including Pinterest, Instagram, and Facebook.
Though it is possible to create an effective content marketing strategy independently, management can be time-consuming. Want the benefits of a fully optimised content marketing campaign without the hassle? Get in touch with GLO’s team of specialists.
Why is content marketing important?
Content marketing is a hugely important segment of digital marketing, offering direct answers and relevant content to target users, allowing businesses to both connect with, and convert their users. Effective content marketing in any format allows businesses to demonstrate an online authority within their niche through sharing valuable content designed with search intent in mind - helping generate leads, and increase conversion rates. In addition to this, optimised content created on a basis of research can significantly boost SEO efforts, offering search engines relevant, high-quality insight into your business, products, and services.
Working to build trust between browser and brand, high-quality content is expected by customers in current climates.
Is content marketing right for my business?
Content marketing is an effective strategy for any business with an online presence. With the vast majority of potential customers and leads using search engines for near every purpose, it is highly likely there is someone out there seeking the exact solution you offer. Implementing high-quality content allows you to convey your offerings to both the potential customer, and to search engines. When fully optimised, and created with user content in mind, content can help ensure your website or business page ranks ahead of your competition, and gets in front of the right audiences, helping generate more leads, and increase conversions.
How to optimise content for SEO?
Optimising your content for SEO can help take your content marketing strategy to the next level. Here are our specialist’s top tips for optimising your content;
- Create relevant headings including long-tail keywords. Conduct research in order to establish the most searched terms and phrases surrounding your topic or industry. Use this research to create highly effective, engaging headings
- Ensure your meta descriptions are fully optimised
- Plan and write with user intent in mind. Creating content and sections directly answering user queries is an excellent way to do this.
- Use tools such as Yoast where applicable to ensure all elements of your content is correctly optimised. This will help avoid keywords stuffing, and that your content easy to read
What is the role of content marketing?
Content marketing is a highly effective segment of digital marketing, which uses content in a number of formats to attract target audiences through the provision of valuable, and relevant information. This content is known to increase engagement, alongside influencing customer behaviour - and other digital elements of wider digital marketing strategies, such as SEO. Those with a strong content marketing strategy made to deliver relevant information to a target audience on a regular basis tend to experience a variety of positive results.
Looking to develop or implement a genuinely effective content marketing strategy? Get in contact with GLO’s content experts today.
Is content important for SEO?
At GLO, we believe that content marketing and SEO go hand in hand. Those who think to take advantage of their interconnected nature - particularly within the context of website content, tend to reap the benefits of high customer engagement, and preferential treatment by search engines such as Google.
Combining high-quality content helps individuals and agencies alike present relevant, valuable content, fully optimised for search - allowing for the generation of numerous backlinks, the implementation of relevant keywords in a natural manner, and contributing to the development of a positive user experience. This helps build trust between customer and business, and, when correctly implemented will boost your website’s search rankings to new heights.
Does content marketing work?
Content marketing is proven to be a highly effective digital marketing practice, beneficial to businesses of all size and scope. When implemented correctly, content marketing offers valuable information and answers to target audiences likely to convert - both building a strong relationship and sense of trust between customer and business and working to increase conversion rates.
In addition to this, content marketing pairs well with a number of other digital marketing services - notably SEO. High-quality content typically allows for the natural mention of a number of relevant keywords, and the inclusion of both internal and external backlinks - both of which work to increase website rankings - driving further traffic.
How much content should I have on my website?
It is generally thought that there is no one answer to the amount of content that should be on a webpage or website. Many digital marketing blogs report that an average word count of between 600 to 1500 is optimal for SEO and ranking, with anything below 300 words considered sparse by search engine crawlers (meaning they most likely won’t rank highly in SERPs).
GLO adjust our content marketing strategy to the exact requirements and industry conditions of our clients - whilst aiming to write in a natural manner, making content easily readable for visitors, and for search engines. Writing a significant amount of relevant content allows for full optimisation - and, in the opinion of our experts, is an opportunity that should not be missed. This content won’t be arranged in a block format, but instead, positioned on the page using organised headers and drop-downs to highlight the most important messages you wish to get across to your audience.
How long does content marketing take to work?
The amount of time taken for content marketing to ‘work’ is hugely dependent on a number of factors, including (but not limited to) the content itself, the other digital marketing tactics used across your strategy, competition, and evolving search engine algorithms. When implemented as a standalone tactic, content marketing tends to improve analytics slowly and consistently over a period of months - rather than the sharp spikes seen in paid advertising. Considered a long term strategy, content marketing offers longstanding benefits to the site it is implemented across, and when used correctly, should show improved results month-on-month.
Looking to develop or implement a genuinely effective content marketing strategy? Get in contact with GLO’s content experts today.
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